教案EstablishingBusinessRelations分析和总结.docxVIP

InternationalBusinessCorrespondence

InternationalBusinessCorrespondence

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外贸函电课程教案

课题：BasisofBusinessCorrespondence

课时： 周次： 授课日期： 地点：授课方式及手段：Lecturing,Task-basedapproach,Questioning,Discussion…

教学目标：

Afterstudyingthispart,thestudentsareableto:

Tolearnwaysofestablishingandpromotingbusinessrelations.

Topracticewritinglettersofestablishingandpromotingbusinessrelations.

Tolearnusefulexpressionsonestablishingandpromotingbusinessrelations.

教学重难点：

Topracticewritinglettersofestablishingandpromotingbusinessrelations.

Tolearnusefulexpressionsonestablishingandpromotingbusinessrelations.

教学过程与内容：

Stepone warm-up

Raisethefollowingquestions:

Ifyouwanttodobusinesswithamerchantabroad,howcanyouapproachthem?

Ifyouwanttosecureallthenecessaryinformationaboutanewcustomer,howcanyoudo?3.Ifyouwanttowritetoamerchantabroad,howcanyouwrite?

Steptwo PresentationExplanation

▆Merchantsabroadmaybeapproachedthroughsomethefollowingchannels:(课本上)

communicationinwriting信函的联系

attendanceattheexportcommoditiestradefairs.出席出口商品交易会

contactatexhibitionsheldathomeorabroad在国内外举办的展览会上联系

mutualvisitsbytradedelegationsandgroup.贸易代表团的互访

Ofallthesechannels,thefirstoneisthemostconstantlyusedinbusinessactivities.

▆Bywhatmeanscanawriterofbusinessletterssecure(寻求)allthenecessaryinformationaboutanewcustomer?Hemaydosobyreferringto（向某人去了解/咨询）orwiththehelpof（求助于）：(课本上)

Internet;

InternationalBusinessCorrespondence

InternationalBusinessCorrespondence

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thebanks

theperiodicals（刊物）

theadvertisementsinnewspapers

theintroductionfromhisbusinessconnections(商业客户的介绍)

themarketinvestigations(市场调查)

theCommercialCounselor’sOffice(商务参赞处)

thechambersofcommercebothathomeandabroad.（国内外的商会）

enquiriesreceivedfromthemerchantsabroad.（国外商家的询盘）

self-introductionbymerchant