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Chapter1AutomobileOverview(汽车概述);Lesson1CarLogo（车标）;Task1:TalkingandPracticing;;;;
Keys:本田；法拉利；雪弗莱；凯迪拉克；别克；宝马；奔驰；宾利；奥迪；路虎；林肯；丰田
Whatisalogo?
Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.
;Task2:Enjoythelogosofautomakersandmakea
dialogueonthehistoryoflogoswithyourpartners
;Sectiontwo:What’sthenameofthecar?
DialogueA
Acustomerwantstobuyanewcar,sohewalksintoa4S(sale,sparepart,service,survey)store,andasalesmanreceivedhim.
Salesman:Goodmorning,sir!CanIhelpyou?
Customer:Yes.Um…..Canyoutellmewherethecarcalled
Benzis?
Salesman:Sure.Thecarisoverthere.Thisway,please.
Salesman:ThisisBenz,sir!Lookatthestar,thelogoofBenz.
Thepopularsayingofthethree-pointedstaris
thatitsymbolizedthedesigner’sambitionof
makingvehicles“onland,onwaterandintheair.”;Customer:Wow!Itiscool!Ithasastraightforwardatmosphere
look.
Salesman:Yes.Wouldyouliketolookattheinterior?
Customer:CanI?
Salesman:Areyousatisfiedwiththiscar?
Customer:Yeah!ButIshouldconsultitwithmywife.
Afterall,itisnotinsignificant,isit？
Salesman:Itdoesn’tmatter.Seeyounexttime.
Task1:Answerthefollowingcomprehendingquestions:
Whatkindofcardoesthecustomerwanttobuy?
Whatisthemeaningofthethree-pointedstar?
Whydoesn’tthecustomerbuythecar?
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