海南省旅游服务贸易出口发展对策分析.docxVIP

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摘要

旅游服务业在海南省最具国际竞争力，海南省旅游资源丰富而得天独厚，发展海南省旅游服务贸易出口能最大限度地利用海南省的自然环境优势，大力发展海南省的特色旅游业，有利于海南省进一步扩大和开放旅游业的服务业、加速海南省城市化进程和海南省整体发展，但仍有一些问题需要得到解决。因此，本论文以海南省旅游服务贸易出口为背景，阐述了海南省旅游服务贸易目前的出口规模数量呈倒V型发展，入境人员来源地区以亚洲为主。分析了当前海南省旅游服务贸易面临的问题，比如对旅游人文资源开发不均匀；内部资源分布不均，客流量主要集中在海口和三亚；旅游宣传促销不足，品牌效应较小以及旅游服务管理水平较低，国际岛政策利用不足。并提出了优化旅游服务贸易产业；充分发掘各地优势，着力促进均衡发展；统筹现代技术与传统媒体，扩大宣传覆盖面以及加强旅游服务贸易管理，用足用好政策来应对。

关键词：海南省旅游；服务贸易出口；旅游服务贸易数字化

ABSTRACT

TourismserviceindustryisoneofthemostinternationallycompetitiveindustriesinHainan.Hainanhasrichanduniquetourismresources.VigorouslydevelopingtourismservicetradeexportofHainancangivefullplaytoHainan'senvironmentaladvantages,developtourismeconomywithHainancharacteristics,promotetheexpansionandopening-upoftourismservicetradeinHainan,acceleratetheurbanizationprocessofHainan,andpromotethecomprehensivedevelopmentofHainan.Buttherearestillsomeissuesthatneedtoberesolved.Therefore,thispapertakesHainan'stourismservicetradeexportasthebackground,andexpoundsthatHainan'scurrentexportscaleandquantityshowaninvertedV-shapeddevelopment,andtheinboundpersonnelaremainlyfromAsia.ThispaperanalyzesthecurrentproblemsfacingHainantourismservicetrade,suchasunevendevelopmentoftourismhumanresources;Thedistributionofinternalresourcesisuneven,andthepassengerflowismainlyconcentratedinHaikouandSanya;Thelackoftourismpromotion,smallbrandeffectandlowleveloftourismservicemanagement,theinsufficientuseofinternationalislandpolicy.Andputforwardtooptimizethetourismservicetradeindustry;wewillfullytapthestrengthsofdifferentregionsandstrivetopromotebalanceddevelopment.Weshouldcoordinatemoderntechnologyandtraditionalmedia,expandthecoverageofpublicityandstrengthenthemanagementoftourismservicetrade,andmakefulluseofgoodpoliciesinresponse.

KeyWords：Hainantourism；Servicetradeex