《跨国公司经营管理》课程简介(英文) .pdfVIP

CourseIntroduction《TransnationalManagement》

CourseName：TransnationalManagementCourseCode：52

Credits：2TotalCreditHours：32

LectureHours：32ExperimentHours：0

ProgrammingHours：0PracticeHours：0

TotalNumberofExperimental(Programming)Projects0,

Where,Compulsory(0),Optional(0).

School：BusinessSchool

TargetMajor：BusinessAdministration

CourseDescription

TheTransnationalManagementisanoptionalcourseforhighereducationeconomicmanagement

majors,andhasanimportantpositionandroleinprofessionaltrainingprograms.Moreandmore

peopleareparticipatingininternationaloperationsandrelatedactivitiesinagloballycompetitive

environment.Theglobalmarketandmultinationalcompanieswillaffectallenterprises,including

thosewithoperationsinChina.Enterprisemanagersthereforeurgentlyneedtocomprehend

transnationalmarketideas,rules,strategies,andregulations.Thiscourseexplorestransnational

businesstheory,knowledge,ideas,andmethodsandisacoursethatemphasizesboththeoryand

ability.Throughthestudyofthiscourse,studentswillunderstandtheconceptofmultinational

companies,theimpactonthedevelopmentoftheworldeconomyandthebasictheoriesof

multinationalcompanies;mastertheknowledgeandskillsoftransnationalentrymodes,

transnationalstrategicalliances,internaltrade,andcross-culturalmanagementintransnational

operations;mastertheknowledgeandskillsofmultinationalenterprisemanagementsuchas

multinationalhumanresourcemanagement,multinationalenterpriseorganizationmanagement,

internationalmarketing,corporateRDinternationalization,globaloperation,etc.Thiscourse

aimstopro