国际市场营销（山东交通学院）智慧树知到期末考试答案2024年.docxVIP

国际市场营销（山东交通学院）智慧树知到期末考试答案2024年

国际市场营销（山东交通学院）

Whichofthefollowingtypesofretailinggenerallyentailsthehighestcosts?

A:self-serviceB:limitedserviceC:full-serviceD:self-selection

答案:full-service

TheMarlboroManwasdepictedintheadvertisementsofMarlborocigarettesasaruggedoutdoor,toughcowboytype.Thiswasdonetoestablishwhatiscalled________.

A:co-brandingB:abrandpersonalityC:abrandnameD:trademarking

答案:abrandpersonality

HappyHomeProductsproducesdetergents,toothpaste,barsoap,disposablediapers,andpaperproducts.Thiscompanyhasaproduct________offivelines.

A:widthB:depthC:lengthD:mix

答案:width

Coststhatdonotvarywithproductionlevelsorsalesrevenueareknownas________costs.

A:averageB:opportunityC:variableD:overhead

答案:overhead

________auctionsletwould-besupplierssubmitonlyonebid;theycannotknowtheotherbids.

A:Sealed-bidB:DutchC:EnglishD:Descendingbid

答案:Sealed-bid

Anintensivedistributionstrategyserveswellfor________.

A:commercialtrucksB:newspapersC:premiumcarsD:industrialequipment

答案:newspapers

The________oftheproductmixreferstothetotalnumberofitemsinthemix.

A:widthB:lengthC:depthD:range

答案:length

TheAmericanMarketingAssociationdefinesa________asaname,term,sign,symbol,ordesign,oracombinationofthem,intendedtoidentifythegoodsorservicesofonesellerorgroupofsellersandtodifferentiatethemfromthoseofcompetitors.

A:copyrightB:sloganC:trademarkD:brand

答案:brand

Jasonwritesaweeklycolumninhisschoolsnewspaperaboutmovieshehasseen,bookshehasread,andconcertshehasattended.Hiscolumnprovidesinformationandopinions.Feedbackfromhisfellowstudentsispositive,andtheyareappreciativeoftheadvicethatisgiven.WhichofthefollowingwouldbethemostaptdescriptionoftheroleplayedbyJason?

A:protectorB:silentmajorityC:opinionleaderD:adapter

答案:opinionleader

Ifamarketerdecidestoseg