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Availableon
AvailableonGitHub
Challenge
Challenge
FeedGen
OptimiseShoppingfeedswithGenerativeAI
ForadvertisersworkingwithGoogleMerchantCenter(GMC),optimisingfeedsiscrucialtomakeShoppingads,listingsandcampaignssuccessful.Yet,improvingproductdataandfixingfeedqualityissuesiscumbersomeand
time-consuming.
?
?
CanweuseGenAItooptimiseShoppingfeedsmoreefficientlyandeffectively?
Solution
Solution
Usecases
Usecases
FeedGenutilisesthepowerofLargeLanguageModels(LLMs)onGoogleCloudtoimprovetitles,generatemorecomprehensiveproductdescriptions,andfillmissingfeedattributes–allwithjustafewclicks!
Use
Usecases
Example
Example
FeedGenoptimisesyourentirefeed,andyouhavefullcontroloverwhatyouinputbackintoGMC.
Are
Areyoustrugglingwith
lowperformingtitles?
Doesyourfeedhave
datagaps?
Doyouhavehigh
disapprovalrates?
Inputtitle
Inputtitle
2XUMen'sSwimmersCompressionLongSleeveTop
FeedGen:Optimisedtitle
2XUMen'sSwimCompressionLongSleeveTop,Black,SizeM,UPF-50
InputdescriptionLightweight,
Inputdescription
Lightweight,blackPWXfabric,comfortablefit,UPF-50protection.
FeedGen:Detaileddescription
Atopchoiceforswimmersofalllevels,the2XUMen’sSwimCompressionLongSleeveTopismadefromlightweight,blackPWXfabric…*
Inputattributes
Color:-Size:M
FeedGen:Gapsfilled
Color:BlackSize:M
*Descriptionhasbeentruncated,fullexampleisavailableonGitHub.
ThisisafictitiousexamplebasedontheLookeCommercepublicBigQuerydataset.
Benefits
Benefits
Requirements
Requirements
ImprovequerymatchingBoostCTRandconversionsOptimisefeedqualityTransparentandopen-source
GoogleCloudprojectwithVertexAIAPIenabled
GoogleAdsandMerchantCenteraccounts
GeneralunderstandingofLLMsandprompt-tuning
Learnmore
Learnmore
Followthe
Followtheseries
/google/feedgen
#AvailableOnGitHub
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