商务英语口译教材王艳电子版.pdfVIP

sluggisheconomy萧条的经济fullemployment充分就业

tradedeficit贸易赤字in-depthanalysis深入的分析

industrializedcountries工业化国家free-trade

agreement自由贸易协定

internationalspecialization国际专业化product

differentiation产品差别

tradesurplus贸易盈余determinativefactor决定性因素

chapter2

consumer-goods消费品discountretailers折扣零售商

brandequity品牌资产价值advertisingbudget广告预算

real-timesalesdata实时销售数据salespromotion促销

profitmargin盈利scannerdata扫描数据chapter3

privilegedminority享有特权的少数人gasstation加油站

marketingresearch市场调查professionalpetence专业技

能

卖点productdesign产品设计

potentialconsumer潜在顾客businessdisaster商业灾难

chapter4

mobilityofpeople人口流动supplierworks供应商网络

standardizeditems标准零配件specialistmanufacturing

technology特殊制造技术plementaryeconomies互补经济体

anti-japanesesentiment反日情绪

foreignaffiliates外方合伙人，外国附属公司gopublic上

市二、汉翻英chapter1

经济双赢economicwin-win关税壁垒tariffbarrier

收入不平等wageinequality劳动生产率laborproductivity

解雇工人layoffworks生产要素factorofproduction

双边协议bilateraldeal回归分析regressionanalysis

市场准入marketaccess世界经济复苏worldeconomic

recoverychapter2

价格溢价pricepremium基线销售base-linesales

减价pricereductions广告支出advertisingspending营销

组合marketingmix销量溢价quantitypremium

product-linevariety美元分配allocation

ofdollars

chapter3

日常生活dailylife广告活动advertisingcaigns

物理特征physicalcharacteristic视觉想象visual

imagination国内媒体nationalmedia