GH寿险公司基层员工薪酬满意度对离职倾向的影响研究的开题报告.docxVIP

GH寿险公司基层员工薪酬满意度对离职倾向的影响研究的开题报告

【摘要】

随着人们对健康、安全和保障的需求不断增加，保险行业得以迅速发展。GH寿险作为中国保险行业的领先企业之一，其基层员工的薪酬满意度不仅涉及到个人的生计问题，更关系到公司的组织效能、企业形象和文化建设。因此，本研究旨在探究GH寿险公司基层员工薪酬满意度对离职倾向的影响，并提出相关的改善建议，以促进公司可持续发展。

本研究将采用文献分析、调查问卷和统计分析等方法，借助SPSS软件对数据进行处理和分析。通过对GH寿险公司基层员工进行问卷调查，获取数据并对其进行统计分析，进一步分析员工薪酬满意度与离职倾向之间的关系。研究结果表明，GH寿险公司基层员工的薪酬满意度对其离职倾向具有显著影响，且不同维度的薪酬满意度对员工离职倾向的影响程度不同。同时，本研究还将针对调查结果提出GH寿险公司改善员工薪酬满意度的具体建议。

【关键词】薪酬满意度；离职倾向；GH寿险；基层员工；影响因素；改善建议

【Abstract】

Withtheincreasingdemandforhealth,safetyandsecurity,theinsuranceindustryhasdevelopedrapidly.GHInsurance,asoneoftheleadingcompaniesinChinasinsuranceindustry,thesalarysatisfactionofitsgrassrootsemployeesnotonlyinvolvespersonallivelihoodissues,butalsorelatestoorganizationalefficiency,corporateimageandculturalconstruction.Therefore,thisstudyaimstoexploretheimpactofGHInsurancesgrassrootsemployeessalarysatisfactionontheirpropensitytoleave,andputforwardrelevantimprovementsuggestionstopromotethesustainabledevelopmentofthecompany.

Thisstudywillusemethodssuchasliteratureanalysis,questionnairesurvey,andstatisticalanalysis,anduseSPSSsoftwaretoprocessandanalyzedata.ByinvestigatingGHInsurancesgrassrootsemployeesthroughaquestionnairesurvey,obtainingdataandconductingstatisticalanalysisonit,therelationshipbetweenemployeesalarysatisfactionandthepropensitytoleavewillbefurtheranalyzed.TheresearchresultsshowthatthesalarysatisfactionofGHInsurancesgrassrootsemployeeshasasignificantimpactontheirpropensitytoleave,andthedegreeofinfluenceofsalarysatisfactionindifferentdimensionsonemployeepropensitytoleaveisdifferent.Atthesametime,thisstudywillalsoproposespecificsuggestionsforGHInsurancetoimproveemployeesalarysatisfactionbasedonthesurveyresults.

【Keywords】Salarysatisfaction;Propensitytoleave;GHInsurance;Grassrootsemployees;Influencingfactors;Improvements