法国播客消费市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

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法国播客消费市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

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DIGITALTRENDSPodcastconsumptioninFrance

CHAPTER01Overview

Shareofpodcastlistenersamonginternetusersinselectedcountriesandregionsworldwide2022-2026,bycountryPodcastlistenersworldwide2022-2026,bycountry2022202320242025202650%45%40%35%30%25%20%15%10%5%46.3%45.2%43.8%42.4%40.8%32.8%31.9%30.9%29.8%32.4%31.4%30.3%28.4%26.7%28.1%16.5%15.9%15.2%14.4%16.6%14.6%12.9%11.3%9.9%16%15.4%14.8%14%13.3%12.9%0%NorthAmericaWesternEuropeLatinAmericaSouthKoreaJapanChina3Description:AccordingtoastudyfromAugust2022onpodcastconsumptionworldwide,40.8percentofinternetusersinNorthAmericalistenedtoapodcastatleastonceamonth.Incomparison,podcastconsumptioninWesternEuropewasslightlylowerwith28.1percentduringthesameperiod.Overall,theshareofpodcastsconsumersamonginternetusersistoincreasefurtheruntil2026.ReadmoreNote(s):Worldwide;August2022;amonginternetusersofanyagewholistentoapodcastviadigitalstreamordirectdownloadonanydeviceatleastoncepermonthSource(s):eMarketer

Shareofpeoplewholistenedtoapodcastinthelastmonthinselectedmarketsworldwide2021,bycountryShareofmonthlypodcastlistenersinselectedmarketsworldwide2021,bycountryShareofrespondents25%0%5%10%15%20%30%35%40%45%50%55%SouthKoreaIreland49%41%SpainUnitedStatesNorwaySwedenSwitzerlandCanada38%37%37%36%35%33%32%31%31%AustriaAustraliaItalyFinlandArgentina29%29%4Description:Accordingtoastudyfrom2021,podcastswereespeciallypopularinSouthKorea,where49percentofrespondentsstatedthattheyhadlistenedtoapodcastinthelastmonth.Amongtheselectedmarkets,podcastsweretheleastpopularintheUnitedKingdom,withonly22percentofsurveyedpeoplesayingthattheyhadlistenedtoapodcastwithinthemonthpriortothestudy.ReadmoreNote(s):Worldwide;endofJanuarytobeginningofFebruary,2021;*;18yearsandolder;*Samplesizevariedamongthecountries:Argentina:2,007;Austr