剑桥商务英语中级考试真题.pdf

BEC考试，我给大家整理了

BEC商务英语中级考试真题,下面我就和大家共享，来观赏一下吧。

BEC真题一

THEARTOFPERSUASION

Letmesendyouourbrochureisprobablythemostcommonlyused

phraseinbusiness.Butalltoooften,itcanspelltheendofacustomer

enquirybecausemanybrochuresappeartobeproducednottoclarifyand

toexcitebuttoconfuse.Sowhatgoeswrongandhowcanitbeputright?

Toooften,businessesfailtoaskthemselvescriticalquestionslike,Who

willthebrochurebesentto?Whatdowewanttoachievewithit?The

truthisthatabrochurehasusuallybeenproducedfornootherreason

thanthatthecompetitionhasone.

However,withalittleresearch,itoftentranspiresthatwhattheclient

wantsisamixture:partmailshot,partglossycorporatebrochureandpart

productcatalogue-acombinationrarelyfound.Havingsaidthat,the

budgetislikelytobefinite.Theremaynotbeenoughmoneytomeetall

threemarketingneeds,sothefirsttaskistoplanthebrochure,takinginto

accountthemostsignificantofthese.Theotherrequirementswillhaveto

bemetinadifferentway.Afterall,introducingthecompanysproduct

rangetonewcustomersbymailisadifferenttaskfromsellinganew

seasonscollectiontoexistingcustomers.

Thesecondtaskistogetthecontentright.In95percentofcases,a

companywillhireadesignertooverseethelayout,sothefinalproduct

looksstylish,interestingandprofessional;buttheydontgetacopywriter

orsomeonewiththerightexpertisetoproducethetext,oratleasttidyit

up-andthisshows.Abiggerfailingistoproduceabrochurethatisnot

页/共18页

customer,concentratingonthebenefitsofbuyingfromyou.

Instead,thousandsofbrochuresstartwithahistorylesson,Founded

in1987,wehavebeensellingourproducts..Icanassureyouthat

customersarenevergoingtosaytothe