南非互联网使用情况市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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南非互联网使用情况市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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DIGITALTRENDSInternetusageinSouthAfrica

CHAPTER01Overview

NumberofinternetusersinselectedcountriesinAfricaasofJanuary2023,bycountry(inmillions)Africa:numberofinternetusersinselectedcountries2023Numberofinternetusersinmillions608002040100120140NigeriaEgypt122.580.75SouthAfricaMorocco43.4833.1832.09AlgeriaGhanaCongo,Dem.Rep.Tanzania23.0523.042120.8617.86EthiopiaKenyaSudanCotedIvoireCameroon13.4912.9412.894Description:AsofJanuary2022,Nigeriahadmorethan122millioninternetusers-thehighestnumberreportedalloverAfrica.Meanwhile,Egyptrankedsecondwithover80millionusers.ThemajorityofwebtrafficinleadingdigitalmarketsinAfricaoriginatedfrommobiledevices-inNigeria,oneofthecountrieswiththelargestnumberofinternetusersworldwide,82percentofwebtrafficwasgeneratedviasmartphonesandroughly16percentviaPCdevices.Thisisdueinparttothefactthatmobile[...]ReadmoreNote(s):Africa;January2023Source(s):DataReportal;Kepios;WeAreSocial

DistributionofwebtrafficinselectedAfricancountriesasofNovember2022,bydeviceAfrica:distributionofonlinetraffic2022,bydeviceandcountryShareofonlinetrafficMobilePCTablet60%0%20%40%80%100%120%SudanNigeriaLibyaCameroonSouthAfricaKenyaSenegalUgandaGhanaC?tedIvoireEgyptAlgeria5Description:AsofNovember2022,themajorityofwebtrafficinmajorAfricanmarketswasviamobile.Sudanwasrankedfirst,withalmost84percentofwebtrafficbeinggeneratedviamobileduringthemostrecentlymeasuredmonth.Nigeriawasrankedsecondwith83.73percentmobiletrafficshare.ReadmoreNote(s):Africa;November2022Source(s):StatCounter

PercentageofhouseholdswithinternetaccessinAfricafrom2000to2028PercentageofhouseholdswithinternetaccessinAfrica20001546.1243.8341.5539.1936.815040302010034.432.0732.0527.325.0623.8622.0619.7115.813.2111.8110.367.465.694.363.663.082.592.271.851.30.680.9320002001