AC尼尔森 妇女卫生护垫市场.ppt

LinerCategoryOverview

LinerSalesPriceTrend,National

MarketGrowthRateSlowDown%SalesGrowth(MATON03vsON02)+10%-involume0%-invalue

LinerSegmentImportanceGrowth,National

UltraThin/BreathableMoreWelcomeWithImportanceIncreasingVolumebaseMAT%Growth7%46%2%2%-8%Valuebase-2%31%-8%-9%-15%

LinerProd.SegmentImportance,Nat.

Volumebase

LinerProd.SegmentImportance,Nat.

Valuebase

VolumeShareValueShareLiner,NationalTopBrandsShare

CarefreeLeadingShareMaintain;SmallLocalsGainedShareYearlyMATON02MATON03ShareDifferenceShareDifferenceMATON02MATON03CAREFREE16.917.10.2SOFY1715.8-1.2ANERLE9.69.60CB7.25.4-1.8WHISPER3.94.50.7YIMUCAO1.32.91.6SOFT1.22.21LADYCARE2.71.9-0.8BEST1.61.80.2HAOS.S.1.71.70O.BRAND36.937.10.2CAREFREE18.618.6-0.1SOFY16.916-0.8ANERLE11.411.80.4WHISPER5.55.70.3CB7.35-2.4YIMUCAO1.33.11.7LADYCARE3.72.8-0.9ABC22.60.6SOFT1.120.9HAOS.S.1.51.50O.BRAND30.730.90.2

LinerTopBrandVol.ShareTrend,Nat.

CarefreeMaintainLeadingSharePositionAndShareStagnantInLatestHalfYearTop5All(LinerBase)

LinerTopBrandVal.ShareTrend,Nat.

SameAsValueTop5All(LinerBase)YIMUCAO0.60.80.91.51.41.51.82.43.02.63.13.43.9SOFT0.80.90.80.91.01.41.91.82.52.31.61.91.9LADYCARE3.03.53.14.24.43.73.53.32.92.92.52.82.6BEST0.40.60.31.00.82.01.21.31.51.51.11.01.0HAOS.S.1.10.91.01.31.22.42.01.41.41.61.61.51.3O.BRAND30.231.031.033.230.931.931.231.730.529.232.235.434.5

LinerTopBrandDistributionTrend,Nat.

DistributionCompeteHeadWithKeyCompetitorsWeightedDistributionYIMUCAO455781010141516171820SOFT3436111212131312111112LADYCARE35353436363335363533313033BEST20181718171720212119171614HAOS.S.67810131213151514141213

Liner,TopBrandPriceTrend-National

KeyCompetitorsPriceMaintainStableDuringLatestYearRmb/PcsON01ON02DJ03FM03AM03JJ03AS03ON03CAREFREE0.230.190.180.190.200.200.190.19SOFY0.220.180.180.180.180.170.180.17ANERLE0.230.220.220.220.210.220.210.21CB0.220.180.170.160.160.160.150.15WHISPER0.400.240.230.230.220.220.