Unit-3-英汉文化与商务翻译.pptVIP

Unit3英汉文化与商务翻译Tylor’sdefinitionofculture:Cultureisthatcomplexwholewhichincludesknowledge,belief,art,morals,law,custom,andanyothercapabilitiesandhabitsacquiredbymanasamemberofsociety.PeterNewmark’sdefinitionofculture:Cultureisthewayoflifeanditsmanifestationsthatarepeculiartoacommunitythatusesaparticularlanguageasitsmeansofexpression.Cultureandlanguage“Nolanguagecanexistunlessitissteepedinthecontextofculture,andnoculturecanexistwhichdoesnothaveatitscenter,thestructureofnaturallanguage”(Sapir-Whorf).没有一种语言不是植根于某种具体的文化之中的；也没有一种文化不是以某种自然语言的结构为其中心的。文化与宗教AJudaskissHideone’slightunderabushelCastpearlsbeforeswineYoucan’tmakebrickswithoutstraw.谋事在人，成事在天阿弥陀佛不同的英汉动、植物形象dog凤凰龙：龙凤呈祥羊：三羊开泰雄鸡蝙蝠“岁寒三友”：松、竹、梅Cultureshock颜色词的文化差异数字的文化差异相应的翻译策路Domestication:targetlanguagecultureorientedForeignization:sourcelanguagecultureoriented真是“天有不测风云，人有旦夕祸福”。“Truly,‘Stormsgatherwithoutwarninginnature,andbadluckbefallsmenovernight.’…..”(Yang)“Iknow‘theweatherandhumanlifearebothunpredictable.’”(Hawkes)Nobusinesstoosmall,noproblemtoobig.（IBM）没有不做的小生意，没有解决不了的大问题。Askformore.（百事流行鞋）渴望无限Intelligenceeverywhere.(摩托罗拉)智慧演绎，无处不在。Feelthenewspace.(三星电子)感受新境界Unit4英汉词语对比与翻译DictionBy“diction”wemeantheproperchoiceofwordsandphrasesintranslationonthebasisofaccuratecomprehensionoftheoriginal.Greatcareiscalledforinthetranslationof“familiar”EnglishwordsintoChinese,astheirmeaningsvarywiththechangeincollocationorcontext.Tensionisbuildingup.形势紧张起来。张力在增大。电压在增加。压力在增强。……Themeaningofawordisitsuseinthelanguage.Eachword,whenusedinanewcontext,isanewword.1)Thiswarisbecomingthemostimportantstoryofthisgeneration.2)Itisquiteanotherstorynow.3)Somereporterswhowereno