西班牙在线支付klarna用户市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

CONSUMERSBRANDSOnlinepayment:KlarnausersinSpainConsumerInsightsSeptember2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofKlarnausersinSpain:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkKlarnausersinSpain(’’brandusers’’)againstSpanishonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallSpanishonliner,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSpain)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofSeptember2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

KlarnaisthesixthmostusedonlinepaymentserviceinSpainwithPayPalinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedonlinepaymentservicesinSpainPayPal86%GooglePay25%23%AmazonPayApplePay11%MastercardClicktoPay(Masterpass)7%5%4%2%KlarnaPaysafecardSkrillTrustly1%AstroPay1%4Notes:Whichonlinepaymentserviceshaveyouusedinthepast12months?;MultiPick;Base:n=1,169onlinepaymentusersConsumerInsightsGlobalasofSeptember2023Sources:

Kla