外研社新时代职业英语传媒英语教学课件unit(1)完整版.pptxVIP

Unit4BookandMagazinePublishing1.WarmingUp2.ReadingUNIT4Contents3.UnitProject4.ChinaMoments1.WarmingUp1.WarmingUpTask1Matchthewordsorphrases(1–8)withtheirChinesetranslations(A–H).EABCHFGD1.WarmingUpTask2Wpletethefollowingtasks.Whatdoyouknowaboutself-publishing?Whatadvantagesdoyouthinkself-publishinghascomparedwithtraditionalpublishing?Spletetheconclusion.1Conclusion:Self-publishingistheactof____________publishingacreativeworkwithoutatraditionalpublisher.Youcanself-publishyourbooksintheformof____________e-books.Fromthe1990s,e-booksbegantobesoldonline.In2007,AmazonlaunchedtheKindlee-reader.Inself-publishingabook,pletetheentire____________cessthemselves,includingediting,designing,panies.Comparedwithtraditionalpublishing,plete____________creativecontrol,higher____________bookroyaltyrates,cess.译文1.WarmingUp结论自出版是指在没有传统出版商的情况下出版创造性作品的行为。你可以用电子书的形式自己出版你的书。从上世纪90年代开始，电子书开始在网上销售。在2009年亚马逊推出了Kindle电子阅读器。在图书自出版中，作者在不借助传统出版公司的帮助下，自己写书，完成编辑、设计、排版等整个出版过程。与传统出版相比，自出版的作者对出版过程具有完全的创造性控制权、较高的图书版税率和完全的自主权。1.WarmingUpCpaniesaroundtheworld?2Examplesoffamousself-publishingcompaniesintheworldmayinclude:KindleDirectPublishing(KDP)OwnedbyAmazon,KDPpublishesandretailse-booksthatcanbereadonKindledevicesorondevicesthathaveinstalledtheKindleapp.About80%ofallEnglish-languagee-booksalesoccurviaAmazon,andself-publishedtitlesaloneaccountfor42%ofthisfigure.译文iBooksApple’siBooksisthesecond-biggeste-bookretailerafterAmazon.TopublishdirectlyoniBooks,youmusthaveaMacdevice.KoboKoboaccountsforabout2%oftotale-booksales.LikeKindle,Kobooffersane-readingdeviceaswellasanappforreadingonotherdevices.E-bookspublishedwithKoboareavailabletoreadersinover190countries.1.WarmingUp世界上著名的自助出版公司包括：1)KindleDirectPublishing(KDP)：该公司由亚马逊所有。KDP出版并零售电子书，这些电子书可以在Kindle设备或安装了Kindle应用程序的设备上阅读。大约80%的英文电子书都是通过亚马逊进行销售的，其中仅自出版的图书就占了42%。2