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TheCompetitionPositionofVIVO
?Accordingtothestatisticsofconsumersviewaboutthefavoritecellphonebrand.VIVOhasrankedNO.6.Therefore,comparewiththehome-madecellphone,VIVOhasachievedasatisfyingmarketposition.
Fromtheviewofproducts:vivoisdesignedforyoungandfashionmainstream.Itcreatestheproductswithexcellentappearance,professionalsoundenjoyment,andExtremeimage.Fromtheviewofpricing:vivoismainlyfocusedonthemediumandhighendproducts.Itspricemakevivocellphonesavoidednotonlythefiercecompetitionofthecellphone’sprice,butalsoviciouscircle.Andatthesametime,italsomaintainedacertainbrandpremiumspace.
VIVOcompanyalwaysfocusontrainingitsellerstoobtainprofessionalknowledge,andensureeveryconsumercangetthebestservicewhentheycometotheVIVOmobileexperiencestore.
AccordingtoAlliedBusinessWorld,inChinesemarket,VIVOhassurpassedSamsungelectronics.In2016,VIVOwillcontinuetocatchupwiththeChinatopthreeSmartphonebrand.
In2015,VivorankedfourthintheChineseSmartphonemarketinthefourthquarter.Itoccupied10%ofthemarketshare,slightlylessthan13%oftheApple.WiththesaleofthelatestflagshipX6andX6plus,Vivowillobtainahighermarketshare,soitindicatesthatVivowillbemorecompetitiveinthefuture.
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