表演艺术赞助合作alex bayley市场监英国剧院南岸uksponsorship intro engchn介绍.pptx

Performingartssponsorships

andpartnerships戏剧赞助和合作

AlexBayley／艾力克斯·贝利

DirectorofMarketing

NationalTheatreofGreatBritain

英国国家剧院市场总监

NationalTheatreofGreatBritainSouthBank,London,UK／英国伦敦南岸.uk

NationalTheatreofGreatBritainTransferstoLondon’sWestEnd;TouringinUKandinternationallyBroadway(currentlyTheCuriousIncidentoftheDogintheNightTime)NationalTheatreLivebroadcaststocinemasFilmadaptations,TVdocumentaries,digitalcontentTotalpayingaudienceof4.3millionpeoplein2013-14

NationalTheatrePartners／国家剧院合作伙伴

Benefitsofsponsorship／赞助商权益VIPhospitalityandaccesstotalentVIP招待活动以及明星见面(JuliusB?r)Brandexposureandpositioning品牌曝光度和定位(Travelex,Neptune)Useofcreativeproperty使用创意内容(Vodafone)Customerbenefits客户权益(AmericanExpress)Promotingdirectsales直销推广

(Radisson,AmericanAirlines,TheIndependent)GeneratingPR公关需要(HugoBoss)Philanthropycorporatesocialresponsibility慈善和企业社会责任

(JPMorgan,GoldmanSachs,

BankofAmericaMerrillLynch)

Whytheatre?／为什么选择戏剧？Affluent,intelligent,outward-lookingaudiences丰富的、聪明的、外向的观众Money-can’t-buyhospitalityopportunities

(soldoutshows,bespokeevents,meetthetalent)金钱无法购买招待机会（卖光的演出、定制服务、见明星）Highprofilemarketingcampaigns高端市场推广案Brandassociation–withtheorganisationorahitshow品牌结合－与组织或者单个演出Multipleopportunitiestopresentbrandincustomerjourney在消费者购买品牌的体验中的众多展示机会

Productionsponsorships

戏剧制作赞助

Brandingandmarketing

品牌建设

和市场推广High-profilebrandingassponsorsoftheproductionatalltheatres,acrossallpromotionalandpressmaterials.Thesponsorswillbeaccreditedacrossallmarketingcollateral,gainingextensivepresenceineachcity.Innovativeandcreativecross-channelmarketing,givingthesponsorsuniquecut-throughinacompetitivemarketplace.

Samplemarketing／市场推广案例

Hospitality／现场招待Exclusiveentertainingopportunities.Show+VIPbackstagetoursormeetthecastHostednetworkingIntimatechampagnedinnersTicketcompetitionsf