德国数字广告行业市场前景及投资研究报告-可编辑培训课件.pptx

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德国数字广告行业市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSDigitaladvertisinginGermany

CHAPTER01Overview

Leadingdigitaladvertisingmarketsworldwidein2022,byspending(inbillionU.S.dollars)DigitalMarketOutlook:largestdigitaladmarketsworldwide2022300243.8925020015010050155.6737.823.93Japan15.3513.6411.769.979.128.370UnitedStatesChinaUnitedKingdomGermanyCanadaAustraliaFranceSouthKoreaBrazil3Description:TheadspendingrankinginthedigitaladvertisingmarketisleadbytheUnitedStateswith243.89billionU.S.dollars,whileChinaisfollowingwith155.67billionU.S.dollars.Incontrast,Brazilisatthebottomoftherankingwith8.37billionU.S.dollars,showingadifferenceof235.52billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):DigitalMarketInsights

OnlineadvertisingexpenditureinGermanyfrom2006to2022(inbillioneuros)OnlineadvertisingexpenditureinGermany2006-2022141210812.3912.1410.189.455.7964.684.553.963.634203.092.942.51.7520062007200820092010201120122013201520162017201820192020202120224Description:In2022,around12.4billioneuroswerespentononlineadvertisinginGermany,accordingtotheInteractiveAdvertisingBureau.Thiswasaslightincreasecomparedtothepreviousyear.ThisstatisticshowsdataontheonlineadvertisingexpenditureinGermanyfrom2006to2022.ReadmoreNote(s):Germany;2006to2022Source(s):IABEurope

DistributionofdigitaladvertisingspendinginWesternEuropein2023,bycountryDigitaladspendinWesternEurope2023,bycountryShare20%0%5%10%15%25%30%35%40%45%UnitedKingdomGermanyFrance40%16%10%Italy6%Spain5%5%NetherlandsSwedenSwitzerlandNorway4%4%2%2%2%DenmarkAustriaBelgiumIreland1%1%Other*0%5Description:In2021,theUnitedKingdomwasthelargestdigitaladvertisingmarketinWesternEurope,accountingfor40percentofthespending.GermanyandFrancefollowed,with16percentand10percent,respectively.ReadmoreNote(s):Europe;March2023;forecast;*Otherinc