哈萨克斯坦电子商务行业市场前景及投资研究报告-可编辑培训课件.pptx

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哈萨克斯坦电子商务行业市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSE-commerceinKazakhstan

CHAPTER01Overview

ShareofretailcustomersinKazakhstanin2023,byproductcategoryandsaleschannelShareofretailcustomersinKazakhstan2023,byproductandchannelMarket43%11%52%26%10%28%24%8%ChainsupermarketConveniencestoreSpecFoodproductsFurniture42%2%39%1%3%17%2%9%1%0%2%4%1%Apparel8%HouseholdgoodsHomeappliancesStationery29%13%8%AutogoodsBooks1%2%GardenproductsMedicines31%2%3%1%Electronics9%4%4Description:OverahalfofKazakhstaniretailcustomersshoppedforapparelinmarketsandbazaars,accordingtoasurveyfrom2023.Medicinesweremostfrequentlyboughtinspecialtystores,accordingto90percentofrespondents.Onlinesaleschannelsweremostcommonlyusedtopurchasebooks,homeappliances,andfurniture.ReadmoreNote(s):Kazakhstan;2023;1,200respondentsSource(s):Kursiv

Shareofe-commerceintheretailtradeofKazakhstanfrom2013to2022E-commerceshareintheretailtradeinKazakhstan2013-202214%12.5%12%10%8%6%4.1%3.6%20214%2%0%1.8%20191.4%20181.2%20171%0.8%20150.7%20140.5%2013201620202022*5Description:Thee-commerceshareintheKazakhstaniretailhasbeenincreasingyear-on-yearasaresultofapositiveonlinetradedevelopmentinthecountry.Onlinesalesaccountedfor12.5percentofallretailsalesin2022,markinganearlynine-percentincreasefromthepreviousyear.ReadmoreNote(s):Kazakhstan;2013to2022;*Includingmarketplaces.ReadmoreSource(s):BureauofNationalStatisticsoftheAgencyforStrategicPlanningandReformsoftheRepublicofKazakhstan

Penetrationrateofthee-commercemarketinKazakhstanfrom2019to2029Penetrationrateofe-commerceinKazakhstan2019-202950%45%40%46.35%44.5%41.74%39.47%37.02%35.67%34.65%35%32.85%30.22%28.69%30%25%20%15%10%5%26.95%0%201920202021202220232024202520262027202820296Description:ThepenetrationrateintheE-commercemarketinKazakhstanwasforecasttocontinuouslyincreasebetween2024and2029byintotal10.7percenta