韩国电视消费市场前景及投资研究报告-可编辑培训课件.pptx

CONSUMERSBRANDSTVconsumptioninSouthKorea

CHAPTER01Broadcastingindustryoverview

BroadcastingindustryrevenueinSouthKoreafrom2008to2021(intrillionSouthKoreanwon)BroadcastingindustryrevenueinSouthKorea2008-2021706050403020100200820092010201120122013201420152016201720182019202020213Description:In2021,thebroadcastingindustryinSouthKoreaachievedasalesrevenueofaround58.6trillionSouthKoreanwon.Thisrepresentsaslightincreasefromthepreviousyear.Revenuepeakedin2017atover65.3trillionwon.ReadmoreNote(s):SouthKorea;2008to2021Source(s):KoreaCommunicationsCommission;KOSIS;MinistryofScienceandICT(SouthKorea)

ExportvalueofthebroadcastingindustryinSouthKoreafrom2014to2022(inmillionU.S.dollars)BroadcastingindustryexportvalueSouthKorea2014-20221,00090080070060094879539.214782140036202320.432015300200100020142016201820192020202120224Description:In2022,theexportvalueofthebroadcastingindustryinSouthKoreatotaledaround948millionU.S.dollars.Thisrepresentsasignificantincreasefromthepreviousyear.Itwasalsothelargestexportvaluesince2014,withexportsrisingalongsidetheincreasingglobalpopularityofSouthKoreanentertainment.ReadmoreNote(s):SouthKorea;2014to2022Source(s):KoreaCreativeContentAgency;MCST(SouthKorea)

ImportvalueofthebroadcastingindustryinSouthKoreafrom2014to2021(inmillionU.S.dollars)BroadcastingindustryimportvalueSouthKorea2014-2021160146.3140129.11120100806040200110.210697.3764.5160.9760.76201420152016201720182019202020215Description:In2021,theimportvalueofthebroadcastingindustryinSouthKoreatotaledaround60.8millionU.S.dollars.Thisrepresentsaslightdecreasefromthepreviousyear.Itwasalsothelowestimportvaluerecordedsince2014.ReadmoreNote(s):SouthKorea;2014to2021Source(s):KoreaCreativeContentAgency;MCST(SouthKorea)

Marketsizeofthebro