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Part
1
Introduction
Introduction
Right
from
the
dawn
of
history,
people
in
all
walks
of
life
around
Right
from
the
dawn
of
history,
people
in
all
walks
of
life
around
the
globe
have
been
striving
to
survive
in
a
highly
competitive
the
globe
have
been
striving
to
survive
in
a
highly
competitive
word.
The
industrial
scenario
is
no
different.
Corporate
word.
The
industrial
scenario
is
no
different.
Corporate
executives
have
been
working
overtime
to
achieve
business
executives
have
been
working
overtime
to
achieve
business
excellence
by
striving
to
find
solutions
to
those
problems
which
excellence
by
striving
to
find
solutions
to
those
problems
which
have
defeated
their
counterparts
in
other
parts
of
the
globe.
have
defeated
their
counterparts
in
other
parts
of
the
globe.
The
message
is
amply
clear:
the
gospel
of
globalization
has
The
message
is
amply
clear:
the
gospel
of
globalization
has
come
to
occupy
center
stage.
The
focus
on
price,
which
come
to
occupy
center
stage.
The
focus
on
price,
which
hitherto
ruled
the
competition,
has
shifted
to
both
price
and
hitherto
ruled
the
competition,
has
shifted
to
both
price
and
quality.
quality.
引言
有史以来，全世界所有的人就在这个高度竞争的世界中奋
斗。工业界也是如此。公司的主管们一直在努力寻求那些
竞争对手应付不了的问题的解决办法，为了获取事业成就
而加班加点。大量的信息显而易见地表露出:
全球化成为
了世界的主流。历来以价格作为的竞争焦点已经转变为了
价格和质量。
Today,
customers
are
demanding
on
quality
in
products,
Today,
customers
are
demanding
on
quality
in
products,
services
and
in
life.
They
have
become
increasingly
services
and
in
life.
They
have
become
increasingly
discerning
and
have
started
looking
for
options
more
in
tune
discerning
and
have
started
looking
for
options
more
in
tune
with
their
basic
needs,
requirements
and
self-esteem.
In
with
their
basic
needs,
requirements
and
self-esteem.
In
fact,
they
are
prepared
to
pay
a
premium
for
a
quality
fact,
they
are
prepared
to
pay
a
premium
for
a
quality
product
or
service.
One
of
the
approaches
that
see
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