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视光中心创业计划书.docVIP

视光中心创业计划书.doc

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    MingshiOpticalCenter

    筹划人：李林黄涛

    崇高志邓皓文

    目录

    第一部分项目概要

    项目背景····························································1

    企业简介····························································1

    项目关键服务························································1

    第二部分市场分析

    市场概括····························································3

    需求分析····························································4

    竞争对手分析························································5

    PEST分析···························································6

    竞争优势····························································10

    SWOT分析··························································11

    第三部分企业战略

    企业概况····························································12

    总体战略····························································12

    第四部分服务运行

    服务系统旳分析与设计···················································13

    服务收费费用表·························································13

    物质供应·······························································14

    设备和动力管理·························································14

    库存控制·······························································15

    推广方案·······························································15

    第五部分财务分析

    股本构造与规模······················································15

    财务分析····························································17

    第六部分风险管理

    政策风险····························································18

    管理风险····························································18

    市场风险····························································18

    财务风险······················································

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