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Unit11TheMedia
Lesson3TheAdvertisingGame
Period1
Teachingaims:
1.Toreadatextaboutadvertisementdevelopment;
2.Tosummarisethemainideaofthetextandeachparagraph;
3.Togetsomeinformationaboutadvertisement.
StepI.
Step2.Pre-reading:
Whatisthemeaningofthefollowingadvertisementslogans?
Justdoit.只管去做。(NIKE)
Impossiblemadepossible.使不可能变为可能。(CANON)
Intelligenceeverywhere.智慧演绎,无处不在。(MOTOROLA)
Thetasteisgreat.味道好极了。(Nestle)
Thechoiceofanewgeneration.新一代的选择。(PEPSI)
Let’smakethingsbetter.让我们做得更好。(Philips)
Obeyyourthirst.服从你的渴望。(Sprite)
Step2.Fast-reading
Readthepassagequickly,thenpredictwhatisthegeneralideais.
Whatdoesthepassagetalkabout?
A.Theadvantagesanddisadvantagesofads
B.Differentsortsofads
C.Thedevelopmentofadvertising
D.Theeffectofadsonourlife
E.People’sattitudetowardads
Step3.While-reading:
1.Getthemainideaofeachparagraph,whilereadingthetextforthesecondtimeandre-arrangetheparagraphsintherightorder.
A)Productsaresometimeslinkedwithdifferentconceptsorideas._____
B)Newandunusualideasoftenappearintoday’stopadvertisements._____
C)Anadmaygivedirectinformationlikenamesorlocations._____
E)Publicadshavehelpedtoincreasepublicknowledge._____
F)Adsaremadevisuallyattractivetoholdtheattentionofthepublic._____
2.Readthepassageagainandanswerthefollowingquestions.
1)Whendoesthesimplesttypeofadvertisementwork?
2)Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?
3)Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?
4)Whathasthegovernmentdoneduringthelastdecade?
3.Matchthewordswiththeirdefinitions
Advertiseradvertiseadvertisementadvertising
1)tomakeknowntothepublic,e.g.inanewspaperoronTV______________
2)somethingusedforad
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