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CONSUMERSBRANDSE-commerceinGhana
CHAPTER01Overview
TotalnumberofinternetusersinGhanafrom2017to2023(inmillions)NumberofinternetusersinGhana2017-2023252322.622.2201510518.516.513.111.30Jan2017Jan2018Jan2019Jan2020Jan2021Jan2022Jan20233/statistics/1171416/number-of-internet-users-ghanaAsofJanuary2023,Ghanaregisteredapproximately23millioninternetusers,generallygrowingfromthe22.6millionreportedintheyearbefore.ThepercentageofthepopulationusingtheinternethasbeenincreasingrapidlyintheWestAfricancountry.ReadmoreNote(s):Ghana;2017to2023;internetaccessedwithanydeviceSource(s):DataReportal;Hootsuite;WeAreSocial
Forecastofthee-commercemarketrevenueinGhanafrom2017to2027(inmillionU.S.dollars)Forecastofthee-commercemarketrevenueinGhana2017-20271,4001,2001,0008006004002000201720182019202020212022202320242025202620274Description:TherevenueintheE-commercemarketinGhanawasforecasttocontinuouslyincreasebetween2023and2027byintotal512.4millionU.S.dollars(+73.49percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.2billionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Ghana;2017to2027Source(s):DigitalMarketInsights
Forecastofthee-commercemarketusersinGhanafrom2017to2027(inmillion)Forecastofthee-commercemarketusersinGhana2017-202714121013.1812.3611.4910.669.858.887.7886.625.5564204.233.36201720182019202020212022202320242025202620275Description:ThenumberofusersintheE-commercemarketinGhanawasforecasttocontinuouslyincreasebetween2023and2027byintotal3.3millionusers(+33.5percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach13.18millionusersandthereforeanewpeakin2027.Notably,thenumberofusersoftheE-commercemarketw
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