欧洲电子商务市场前景及投资研究报告可编辑培训课件.pptx

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欧洲电子商务市场前景及投资研究报告可编辑培训课件.pptx

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DIGITALTRENDSE-commerceintheEuropeanUnion

CHAPTER01Overview

Revenueofthee-commercemarketinEuropefrom2019to2028(inbillionU.S.dollars)Revenueofthee-commerceindustryinEurope2019-20281,000900881.44836.3278905700660.71593.04581.546005004003002001000520.59507.88383.4220192020202120222023202420252026202720284Description:TherevenueintheE-commercemarketinEuropewasforecasttocontinuouslyincreasebetween2023and2028byintotal299.9billionU.S.dollars(+51.57percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach881.44billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Europe;2019to2028Source(s):

E-commercespendingaspercentageoftotalGDPinWesternandCentralEuropeasof2022,bycountryE-commerceasshareoftotalGDPinEurope2022,bycountryShareoftotalGDP0%1%2%3%4%5%6%7%8%9%10%UnitedKingdomDenmarkGreece9.3%7.3%5.9%5.8%SwedenSpain5.7%FranceFinland5.2%5.2%PortugalCzechRepublicNorway4.8%4.7%4.6%4.4%PolandNetherlandsGermany3.6%3%5Description:AsofJanuary2022,e-commerceaccountedfor9.3percentoftheUnitedKingdomsgrossdomesticproduct.OftheWesternandCentralEuropeancountriesincludedinthestudy,DenmarkandGreecefollowed,with5.9and5.8percentoftheirGDP,respectively.ReadmoreNote(s):Europe;January2022Source(s):PPRO

Cross-bordere-commerceasshareoftotalonlineretailinEuropein2022,bycountryCross-bordershareofonlineretailinEurope2022,bycountryCross-bordermarketshare40%50%0%10%20%30%60%70%80%90%LuxembourgIreland80%68.6%AustriaSweden49.7%49.4%Norway45.3%45.3%45.1%SwitzerlandPortugalDenmarkBelgiumItaly42.9%39.5%39.2%38.5%FinlandSpainEU-16average29.3%27.3%6Description:In2022,cross-bordere-commerceaccountedfor80percentofonlineretailmarketinLuxembourg.ApartfromthesmallEuropeanstate,Irelandfollowedwithamarketshareof68.6percent.Lastintheranking,Dutchconsumersseemedtomostlyp