欧洲健康食品消费市场前景及投资研究报告-可编辑培训课件.pptx

DIGITALTRENDSHealthandwellnessfoodtrendsinEurope

CHAPTER01Overview

RegularlyconsumedgroceriesintheEuropeanUnion27in2023RegularlyconsumedgroceriesintheEU-27in2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%FruitandvegetablesEggs79%74%71%PastaBreadandbakeryproductsPotatoes70%70%Dairyproducts(milk,yogurt,cheese,etc.)Rice67%65%64%MeatandsausagesCandyandchocolateFishandseafood47%44%38%35%SnacksandpotatochipsBreakfastcereals4Description:In2023,abouttwo-thirdsofrespondingconsumersacrosstheEU-27statedthattheyregularlyconsumeddairyproducts.Fruitandvegetablestookthetopspotamongregularlyeatengroceries.ReadmoreNote(s):EU;January2023toDecember2023;31,604respondents;18-64years;Theresultsarebasedonfoursurveywaves,whichhavebeenaggregated.Theaverageisshown.Outofthe27EUcountries,18areincludedinthecoverage.Source(s):ConsumerInsights

ConsumersattitudestowardsfoodintheEuropeanUnion27in2023ConsumersattitudestowardsfoodintheEU-27in2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%IactivelytrytoeathealthyIavoidartificialflavorsandpreservativesItrytoeatlessmeat60%38%36%ItrytoavoidplasticpackagingwhenbuyingfoodFoodmustbeconvenientandfast35%29%Idonotenjoycooking16%13%Iamopentoeatingmeatthatwasgrowninalab(culturedmeat)Icantaffordtoeathealthily12%11%IhaveoneormorefoodintolerancesNoneoftheabove5%5Description:In2023,about60percentofrespondentsfrom18differentEU-27countriesstatedthattheyactivelytrytoeathealthily.Thiscontrastswiththe12percentofrespondentswhosaytheycannotaffordtoeathealthily.ReadmoreNote(s):EU;January2023toDecember2023;31,604respondents;18-64years;Theresultsarebasedonfoursurveywaves,whichhavebeenaggregated.Theaverageisshown.Outofthe27EUcountries,18areincludedinthecoverage.Source(s):ConsumerInsights

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