竞争性广告策略结三星投入alaxy s6 comp ad strategy jan20.pptxVIP

ChinaSummaryCompetitiveAdStrategy

SamsungAdspend12/1/14-11/30/15三星GALAXYS6259.60三星GALAXYS6EDGE117.29三星GALAXYA713.34三星GALAXYNOTE43.68三星GALAXYNOTE55.07ChinaAppleAdspend12/1/14-11/30/15苹果IPHONE6123.51苹果IPHONE6S87.05HuaweiAdspend12/1/14-11/30/15华为P811.91华为MATES9.51华为ASCENDMATE73.51华为麦芒45.91华为荣耀6PLUS3.73华为荣耀73.97Unit:MilliondollarsUnit:MilliondollarsUnit:Milliondollars

MEILANAdspend12/1/14-12/1/15[MEILANnote2]/[￥799][$8.29M][MEILANmetal]/[￥1099][$3.37M]HONORAdspend12/1/14-12/1/15[HONOR77i]/[￥1799-1599][$8.44M][CHANGWAN5X]/[￥999][$2.1M]Rema