国际合作与战略管理课件.pptVIP

InternationalCooperationStrategicManagementnWhatisaJointVentureAjointventure(JV)isabusinessenterpriseinvolvingtwoormorelegallydistinctpartnercompanies,eachofwhichplaysmorethanmerelyaninvestmentroleintheenterprise.AJVisconsideredinternationalifatleastonepartnerisheadquarteredoutsidethecountryofoperation,oriftheventureoperatessignificantlyinmorethanonecountry.

国际合作与战略管理何为合资n合资公司是由两个或两个以上的合作公司组成的企业，各方在企业中不仅仅是出资。合资公司中的一方如果总部设在国外，或者合资公司不止在一个国家进行经营，则认为该合资公司为国际性合资公司。

InternationalCooperationStrategicManagementnWhyJointVentures?Astherearegoodbusinessandaccountingreasonstocreateajointventure(JV)withacompanythathascomplementarycapabilitiesandresources,suchasdistributionchannels,technology,orfinance,jointventuresarebecominganincreasinglycommonwayforcompaniestoformstrategicalliances.Inajointventure,twoormorepartnercompaniesagreetosharecapital,technology,humanresources,risksandrewardsinaformationofanewentityundersharedcontrol.

国际合作与战略管理为什么要合资？n有好的商业前景并且公司有相应的能力与资源，如分销渠道，技术或融资。合资已经成为企业战略联盟的一种常见方式。在合资公司中，两个或更多的企业分享资金、技术、人力资源，分担风险并且从这个共同管理的新的实体中获利。

InternationalCooperationStrategicManagementnStrategicmotivesforJVformationWhydocompaniesforminternationaljointventures?1.Traditionally,toenterthemarketsofcountrieswithrestrictionsonforeigninvestment.2.Recently,drivenbyrapidlychangingmarketconditions.

国际合作与战略管理建立国际性合资公司的战略目的为什么建立国际性合资公司?n1.传统意义上来讲,外商投资进入一个国家的市场有一定的限制.2.最近,受快速变化的市场情况的影响.

InternationalCooperationStrategicManagement1.ThenumberofJVs,bothhorizontal(occurringbetweencompetingcompanies)andvertical(occurringbetweencompaniesoccupyingdifferentpositionswithinthevalue-chain),hasrisendramaticallyduringthepast20to30years.2.3.Thegreateststimulus=theemergenceofglobalcompetition.Otherinfluencesinclude:Rapidtechnologicaldevelopment.①Highcostofresearchanddevelopment.②Theconcentrationofplaye