transforming retail industry with big dataanalytics利用大数据分析改变零售业.pptx

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2024-08-13 发布于北京
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transforming retail industry with big dataanalytics利用大数据分析改变零售业.pptx

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TransformingRetailIndustrywithBigDataAnalyticsSwanieTolentinoMarch242014IBMPointofView

Dramaticforcesacrosstheindustryrequirenewapproachestohelpacquireandretainconsumershareofwalletwhilemaximizingprofitabilityandreturns…Consumersarerapidlyacceleratingadoptionofnewsocialmobiletechnologies.PathtoPurchaseisforeverchanging.EmpoweredConsumersSources,Volumes,

Velocityofconsumerbehaviorandpurchasetrenddataareexploding.Manyretailersarenotequippedtostore,manage

andreact.DataExplosionConsumerspendingisincreasinglysensitivetooftenchangingglobalandlocaleconomicconditions.Inventory,LaborPriceForecastingContractions.EconomicVolatilityE-tailingreducesbarrierstoentrantswhoofferpathstopurchaseincreasinglyattractivetotoday’sconsumers.Competitionis

foreverchanging.OpenMarketplace

Rememberthese?RetailersthatonceruledarenowonstrugglingtosurviveNowchallengedbytheseandothers…Thebattleforconsumerloyaltyandshareofwalletcontinuesandisincreasinglyfierceanddifficulttosustain

Storemanagers

…couldanticipatelocalcompetitivepricechangesandtakeproactiveactionsMarketing...couldgleanfromsocialmediaadditionalpersonacharacteristicsformoreprecisecustomersegmentationandtargetedoffersMerchandising...couldpredictwhatwillbethehottestsellingtoyfortheingChristmasseasonbasedonhistoricaldata,socialmediabuzzandvendorsmediabuyingtrendsSupplyChain...couldeffectivelyre-routetruckstoavoidcostlydelaysbasedonreal-timetrafficandweatherdataHumanresources...couldcost-effectivelygetjobopeningsadvertised,filledandimproveproductivitymonitoringofnon-sellingemployeesProcurementVendorManagement...couldexecutebetterbuyingdecisionsbasedonhistoricgranularperformanceBigDataFinance...couldanalyzemassivetransactions,improvetheuseofcashacrosstheorganizationanddetectfraudandarr