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可编辑文档：英国广播公司视频点播行业市场前景及投资研究报告-培训课件外文版2024.5，tiktok，抖音.pptx

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DIGITALTRENDSBroadcastervideo-on-demandintheUnitedKingdom

CHAPTER01Overview

MostusedvideostreamingplatformtypeswhenusingconnectedTVamongselectedcountriesinEuropeasofMarch2022PopularityofvariousvideoplatformtypesusingconnectedTVinEurope202270%61%60%60%50%40%30%20%10%0%28%SVODBVODAVOD3Description:Subscriptionvideo-on-demand(SVOD)servicesweremostpopularamongviewersofconnectedTVwithintheEuropeancountriesFrance,theUK,Germany,Italy,Spain,andtheNetherlands,accordingtoaconsumerinsightfromFreeWheelincollaborationwithHappydemics:′ConnectedViewers,AlleyesonStreaming`,March2022.SVODwasonlymorepopularthanbroadcastervideo-on-demand(BVOD)byasmallmargin,however,withBVODspopularityhavinggrownbynearly13[...]ReadmoreNote(s):France,Germany,Italy,Netherlands,Spain,UnitedKingdom;February28toMarch3,2022;3354respondents;connectedTVconsumersSource(s):FreeWheel;Happydemics

OnlineaudiovisualrevenuesintheUnitedKingdom(UK)from2013to2022(inbillionGBP)OnlineaudiovisualrevenuesintheUnitedKingdom(UK)2013-202276546644332221011120132014201520162017201820192020202120224Description:TheonlineaudiovisualrevenueintheUnitedKingdompresentedasignificantincreasefrom2013to2022,recordingitsmaximumvaluein2022.In2013,theUKsonlinevideoregisteredarevenueofaroundonebillionBritishpounds,whilstin2022thisfiguregrewtoapproximatelysixbillionBritishpounds.ReadmoreNote(s):UnitedKingdom;2013to2022;CPIadjusted;incl.digitalrental,digitalretail,onlinevideoadvertising,OTTsubscriptionSource(s):AmpereAnalysis;IABUK;Ofcom;PwCUK

AveragetimeperdayspentwatchingaudiovisualcontentintheUnitedKingdom(UK)in2022,bytype(inminutes)DailyaudiovisualviewingtimeintheUnitedKingdom(UK)2022,bytype14012012010080604020046372523161LiveTVVideosharingplatformsSVOD/AVODRecordedplaybackOtherTVsetusageBVODDVD