人教版选修三英语四单元课文翻译.pdf

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人教版选修三英语四单元课文翻译

Howdomainstreammediabecomemainstream?

PartofthereasonIwriteaboutmediaisthatIminterestedinallkinds

ofknowledgeandculture,andtheeasiestthingtostudyisthemedia.Every

daywefindthemedia.Soyoucandosystematicresearch,andcomparethe

differencesbetweentodayandyesterday.Thereisalotofevidenceforthe

mediatoexaggeratewhatisbeingplayedout,whatisnotexaggerated,andhow

themediaisbuildingthings.

Myimpressionofthemediahasalwaysbeenthatitisnotverydifferent

fromtheacademicor,forexample,thejournalsthatmakethecasefor

intellectuals,althoughtherearesomeadditionalrestrictions.Butthey

interactwitheachother,andthatswhypeoplemovefreelybetweenthese

fields.Youwanttostudythemediaasscientistsstudyacomplexmolecule.

Youlookattheinternalorganizationalstructureofthemediaandthenmake

someassumptionsaboutwhatmediaproductsmightlooklikeonthatbasis.Then

youlookatmediaproductstoseeifthesituationisconsistentwithyour

assumptions.Infact,theworkofmediaanalysisbelongstothelastone--to

studycarefullywhatmediaproductsare,andwhethertheseproductsmeetthe

assumptionsofthosewhoknowthenatureandstructureofthemedia.

Sowhatdidyoufind?Firstofall,youfoundthatdifferentmediaare

doingdifferentthings,suchasentertainmentorHollywood,soap,etc.,or

evenmostofthedomestic(most)ofthenewspaper,theyareintheleadthe

masses.

Anotherpartofthemedia,theelitemedia,mediaaresometimesreferred

toassettingissues,becauseresourcesarerich,theysetaframeworkfor

otherpeersinthisframework,suchastheNewYorktimesandCBS.Their

audiencesaremostlyprivileged.PeoplewhoreadtheNewYorktimes-therich

orsometimescalledsomeofthepoliticalclass-areactuallyengagedinthe

politicalsystem.Theybasically

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