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SIGNAGEOBJECTIVE
SIGNAGEOBJECTIVEIdentification,DirectionalandInformationarethemainfunctionsofsignageinLanghamPlaceHotelsandResorts.ThisguideisyourreferencetoapplyingthecorrectlogotreatmentinsignageusagethatisinabidancewiththeLanghamPlaceCorporateIdentity(CI)Manual.Itisofvitalimportancethatthesignagelogotreatmentsintermsoftypography,letterspacingandcoloursbe100%complainttothespecificationsasperCI;however,werecognisethatthereneedstobeadegreeofflexibilitywhenitcomestohowthelogowillfitintoeverysignagespace.Wearealsomindfulthateveryprojectisuniqueinitsarchitecture,designandstyle.Assuch,thisguideservesasareferencetothearchitects,interiordesignteamsandsignageconsultantsworkingonmendedsignagedesignsforanewLanghamPlaceproject.ArchitectsandInteriordesignteamsshouldmendsignagedesign,sizeandlocationtofitinwiththeoveralllookandfeeloftheproperty
SIGNAGEFORMATForsignagetreatment,thelogocanbeusedinvariousformat.Someexamplesfollow…
LOGO
LOGOWITH—LANGHAMPLACE(CHINESE)SIGNAGEHORIZONTAL1
SIGNAGEVERTICAL1A
LOGOWITHSIGNAGEVERTICAL1B
SIGNAGEVERTICAL1CLOGOWITH
SIGNAGEVERTICAL2DEISIGNEDFORPOTENTIALAPPLICATION
ONFLOOROFENTRYWAY(PLEASESEEPAGE16FORDETAILS)\
TYPOGRAPHY(FORINTERIORSIGNAGE)TheLanghamPlacetypographyisBrownProRegular.BrownProRegularhasbeenselectedtorepresentthisbrandbecauseitiselegant,modernandsophisticated.Itisavailableinawidearrayofweightsandstayshighlylegibleatsmallsizes.BrownProRegularshouldbeusedforalldirectionalsignagewithinthehotel.BROWNPROREGULARDFPHEISIMPLIFIEDCHINESEW5
STREETLEVELSIGNAGEAPPLICATION
MATERIALPALETTE
MATERIALPALETTETheLanghamPlacematerialpalettefeaturesmattecopper,brushedandmatteblack,brushed.Mattecopper,brushedshouldbeusedinallapplicationswherepossible.RECOMMENDEDMATT
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