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SheratonHotelsResortsAugust2015CoverageReportUpdated:Sept15,2015
ChinaAugust/2015BrandValueSummaryInAugust,1,039clippingsgeneratedUSD3,571,799inADvalueand56,345,083,478inOTS.51clippings(representing4.9%oftotalcoverage)werenegative,mainlyduetosafetyissueofswimmingpoolsqualityinSheratonSanyaHaitangBayResort.No.ofClippingsADValue(USD)PRValue(USD)OTS1,0393,571,79910,715,40456,345,083,478TopFiveMediaContributors(Print)TopFiveMediaContributors(Online)
ChinaAugust/2015MediaDataAnalysisBrand/CorporateNewsNo.ofPressClippingsStarwoodHotelsResortsIntroducesSheratonGrand184TheGrandOpeningofSheratonShanghaiJiadingHotel108TOP10PropertyinJulyMediaPitching(Positive)RankingPropertyNameNo.ofPressClippings1SheratonTianjinBinhaiHotel1422SheratonShanghaiJiadingHotel1143SheratonMacaoHotel,CotaiCentral934SheratonHefeiXinzhanHotel375SheratonShenzhenFutianHotel366SheratonLangfangChaobaiRiverHotel297SheratonXianNorthCityHotel298SheratonJinanHotel219SheratonSanyaHaitangBayResort1810SheratonfuzhouHotel17NegativeCoverageSheratonSanyaHaitangBayResort--Safetyissueofswimmingpoolsquality38SheratonWetlandParkResortHangzhou–InsectappearedonFB11*AccordingtotheallclippingssubmittedbySep.6th
ChinaAugust/2015ClippingsBreakdownbyHotelsNews-KeyLearningsAQuickPositiveRespondToSocialAttentionTopicOn12thAugust,ahugeexplosionhappenedinTianjinandthousandsofpeoplebecamehomeless.SheratonTianjinBinhaiHotelpromptlydecidedtoprovidefreefoodandrestroomsfortherefugees.HotelalsopreparedthemediastatementaccordinglycanhelpearnmoreexposureandbuildgreatreputationSheratonTianjinBinhaiHotel
ChinaAugustMonthlyClippingTrend-GeneratedtoAugustMonthNo.ofClippingsADValue(USD)PRValue(USD)OTS*August1,0393,571,79910,715,40456,345,083,478July9773,126,2969,378,896N/AJune7462,968,3068,904,921N/AMay3582
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