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Contents
Setupyourmediaplanforsuccess
ReachyourobjectiveswithTikTok
TheCPGopportunityonTikTok
CreativetipsforCPGbrands
03
01
fihes
+
WhyTikTok?
TikTok’suniqueabilitytograbattention,twinnedwith
ourpowerfuladsolutions,givesCPGbrandstheperfectconditionstogrow.
Sources:
1TikTokinternaldataglobal,July2021
2TikTokMarketingScienceGlobalCommunityandSelf-ExpressionStudy2021conductedbyFlamingo(n=3,500)
3TikTokMarketingScienceEUISMBConsumerResearch2022conductedbyInSitesConsulting
Mo
TikTokispoweredbyuserswitha
uniquemindset:
70%
Engagementis
TikTok’ssuperpower:
82%
Efe
ofusershavediscovered
asmallormediumbusiness(SMB)ontheplatform2
TikTokAdsturn
discoveryintosales:
ofusershavegoneontopurchasefromtheirnewlydiscoveredSMB3
52%
Levelupyourshelfie
TikTokgivesCPGbrandsapersonalizedcontentplatform
toguideusersfromengagedandinspired
tomakingpurchasedecisions.
Sources:
1TikTokMarketingScienceOfflineSalesLiftstudy,conductedbyNCS,2022
*StudyisconductedundertheassumptionthattheCPMacrossdifferentbuyergroupsstaysconsistent
2TikTokMarketingScienceGlobalRetailPathtoPurchaseconductedbyMaterialAugust2021
3TikTokMarketingScienceEUIEcommerceVerticalResearch2022conductedbyGIM(UKDatan=600)
4TikTokMarketingScienceEUIEcommerceVerticalResearch2022conductedbyGIM(UKDatan=600)
Userssaytheysubscribetoabrand
loyaltyprogramormembership(54%)orsignupforrepeatingorderssuchasautoship(47%)sincejoiningTikTok.2
UsersonaCPGjourneyhaveboughtaproductbecausetheysawitonTikTokinthelastyear.1
Ofuserssaythatfreeshippingis
importantwhenbuyingproductsonline.4
Userssaythatpricehelpsthemdecidewhichonlineretailerstobuyfrom.3
1in-·3
1ins2
3in4
Voce
Xsuc
Glowupwith:
TikTokAdsManager
AdsManagerallowsyoutotakecontroloveryourcampaign
performance,sowhet
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