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篇一：app创业计划书
**软件开发有限责任公司创业规划书
目录一、执行总结
1.1公司描述····················································1
1.1.1公司简介·················································1
1.1.2公司组织结构·············································1
1.1.3公司战略目标············································2·
1.1.4企业文化················································3·
1.2项目及产品服务介绍·········································3·
1.2.1产品服务················································3·
1.2.2技术描述···············································3·
电子商务类型技术描述····································3地方门户类
型技术描
述···································4·服务行业类型技术描
述····································5产品展示类型技术描
述···································6·
1.2.3盈利模式介绍·············································7
1.3商业模式及盈利预测··········································7
二、产业背景······················································8·
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三、app市场分析
3.1微观环境分析··············································8·
3.1.1竞争对手分析··········································8·
3.1.2消费者分析···········································8·
3.2宏观环境分析··············································8·
3.2.1市场经济发展·········································8·
3.2.2网络技术发展·········································9·
3.3优劣势分析················································9·
3.4结论······················································9·
四、竞争分析
4.1竞争描述···················································9·
4.2产品进入目标市场分析·······································10
4.3主要竞争对手情况···········································10
5.4产品竞争··················································104.5价格特
点分
析···············································11
4.6app项目swot分析········································12
五、营销策略
5.1市场定位···················································13
5.24p分析····················································13六、团队管
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理·······························
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