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ContextReview:SMBStorage
(EMEAmarket)
HuaBai
2/13/15
Source:MonthlyContext(December’14)
2KeystatsofDecember’14EMEAStorageupdate(Distionly)OverallSMBstoragemarketinEMEAup13%YoY(Q4’14/Q4’13),25%QoQ(Q4/Q3’14)and13%YTD(Jan-Dec’14/Jan-Dec’13).NETGEARrevenuewasdown13%YoYandYTD,butup24%QoQ.Oursharedown1.4%YoYandYTD,butflatQoQ.OursharelossYoYandYTDcamefrombothdesktopandrackmount,mainlyinCE,France,BeneluxandUK.OurrecoveryQoQwasalsodrivenbybothdesktopandrackmountproducts,mainlyinUK,ItalyandCE.CountrieswhereNTGRgrewFASTERthanthemarketYTD:Poland?mkt+14%,NTGR+51%.CountrieswhereNTGRgrewSLOWERthanthemarketYTD:Benelux?mkt+5%,NTGR-39%;CEmkt+7.5%,NTGR-25%;Francemkt+29%,NTGR-4%;Italymkt+13%,NTGR-1%;Nordicsmkt+3%,NTGR-48%;Spainmkt+30%,NTGR+6%;UKmkt+17%,NTGR+8.5%.ForDesktop2Bayandgreater,themarketup10%YoY,16%QoQand10%YTD.SynologyhadstrongsalesincreaseandthemostsharegaininthemarketYTD.WDgainedthemostYoYandQoQ.NTGRrevenuewasdown15%YoYand16%YTD,butup17%QoQ.Welost2%shareYoYandYTDbutgained0.1%QoQ.ThesharelossYoYandYTDcamefrom1KYoYandboth$1Kand$1KdesktopproductsYTD,mainlyinCE,Benelux,andFrance.OurgainQoQwasdrivenby$1K,mainlyinItaly,SpainandFranceby30%ofsharegain,18%ofgainand8%ofgain,respectively.Italybecameourtopsellingcountryfor$1KdesktopinQ4’14,drivenbyRN31442E.SynologymaintaineditsmarketleaderpositionwiththemostsharegainYTD,andstronggainYoYandQoQin2baygreaterdesktopmarketinEMEA,drivenbyits$1Kand$1Kdesktopproducts,mainlyinCEandFrance.Itsoverall2baygreaterdesktoprevenueup21%YoY,20%QoQand23%YTD.Itsshareup4%YoY,1.5%QoQand5%YTD.WDgrewstronglyYoY,QoQandYTD,withthemostmarketsharegainYoYandQoQ,drivenbyits$1KproductsinmostEMEAcountries.Itssale
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