大学英语四级考试试题真题 (3).doc

大学英语四级考试试题真题

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PartVCloze(15minutes)

Directions:Thereare20blanksinthefollowingpassage.ForeachblanktherearefourchoicesmarkedA),B),C)andD)ontherightsideofthepaper.YoushouldchoosetheONEthatbestfitsintothepassage.ThenmarkthecorrespondingletteronAnswerSheet2withasinglelinethroughthecentre.

Onefactorthatcaninfluenceconsumersistheirmoodstate.Moodmaybedefined__67__atemporaryandmildpositiveornegativefeelingthatisgeneralizedandnottied__68__anyparticularcircumstance.Moodsshouldbe__69__fromemotionswhichareusuallymoreintense,__70__tospecificcircumstances,andoftenconscious.__71__onesense,theeffectofaconsumer’smoodcanbethoughtofin__72__thesamewayascanourreactionstothe__73__ofourfriends—whenourfriendsarehappyand“up”,thattrendstoinfluenceuspositively,__74__whentheyare“down”,thatcanhavea__75__impactonus.Similarly,consumersoperatingundera__76__moodstatetendtoreacttostimuli(刺激因素)inadirection__77__withthatmoodstate.Thus,forexample,weshouldexpecttosee__78__inapositivemoodstateuateproductsinmoreofa__79__mannerthantheywouldwhennotinsuchastate.__80__,moodstatesappearcapableof__81__aconsumer’smemory.

Moodsappeartobe__82__influencedbymarketingtechniques.Forexample,therhythm,pitch,and__83__ofmusichasbeenshowntoinfluencebehaviorsuchasthe__84__oftimespentinsupermarketsor__85__topurchaseproducts.Inaddition,advertisingcaninfluenceconsumers’moodswhich,in__86__,arecapableofinfluencingconsumer’reactionstoproducts.

67.A)with

B)about

C)as

D)by

68.A)up

B)to

C)under

D)over

69.A)divided

B)derived

C)descended

D)distinguished

70.A)referred

B)related

C)attached

D)associated

71.A)In

B)On

C)By

D)Of

72.A)thus

B)still

C)much

D)even

73.A)behavior

B)gesture

C)