2023全球户外运动市场报告-2024.08-78正式版.ppt

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2023全球户外运动市场报告-2024.08-78正式版.ppt

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20232023GLOBALOUTDOORSPORTSMARKETREPORT

UseePay200FinTechUDTCShoplazza“”SaaS

OVERVIEWOFTHEGLOBALOUTDOORSPORTECOMMERCEMARKET

OverviewoftheGlobalOutdoorSportEcommerceMarket1.1露营用品骑行用品徒步旅行用品钓鱼用品滑雪用品水上运动用品

1.1狩猎用品极限运动用品自然探险用品

1220279.482027ARPU11%2022ARPU70.21120.7112.9105.894.2984.0275.1571.96*59.8646.3441.7735.36statista2023220202027ARPU85.0981.6278.7379.1173.1570.2168.6069.3070.4070.2170.45资料来源：statista最近更新：2023年2月

1.220202027ARPU2022ARPU78.8运动鞋渔具和设备其他户外运动冬季运动运动和泳装夏季运动12510075502505.865.575.2914.1713.494.8612.854.4711.704.3310.044.1810.1022.1834.4436.6610.6932.523.478.5816.8328.3924.7120.6515.465.8621.827.6123.288.1424.898.6819.466.9117.376.2916.035.9412.934.8816.011816201220242522202628.84202720202022statista2023220202027ARPU运动鞋钓具和设备其他户外运动冬季运动运动和泳衣夏季运动合计400300200100082.4682.6072.4911.9922.0768.7869.4170.4969.7369.5211.5222.579.839.1817.4550.458.988.868.558.3118.8855.3256.7617.2017.1016.4615.9651.7978.8052.1654.1152.5351.6189.5189.4374.6275.2876.4474.7573.7832.0735.0932.1834.4627.7629.8425.6928.1925.3928.3225.3328.6524.8227.6824.4427.0720202021202220232024202520262027statista20232

1.320172027statista,202317.1201510516.115.013.612.310.79.17.66.34.25.10201720182019202020212022202320242025202620272.829669427722081181020172027statista,202325%20%15%10%5%21.6%20.4%19.2%17.5%15.9%14.0%12.0%10.1%8.5%6.9%5.7%0%20172018201920202021202220232024202520262027

TOP5OUTDOORSPORTSECOMMERCEMARKETS

2.1Top520222022Top5StatistaDigitalMarketInsights,20230100200300201720275040302010020172018201920202021202220232024202520262027

2.1Top5Statista335.1202321438.22926.92023Top52023-2027Top550403020100202320242025202620273.982.6924.9329.842.903.0528.3033.423.143.463.7034.5839.753.5731.9237.483.4137.4142.283.753.824.124.454.604.7864.1972.0480.7286.2192.20

272.8292.2.1130-4455-645.2%18-249.7%45-5418.2%509.5%20-2931.5%40-4917.5%25-3435.5%35-4431.3%30-3939.8%statista,2022

244.1%stati