《律界卓越品牌之道》随笔.docxVIP

《律界卓越品牌之道》读书记录

目录

一、内容简述................................................3

1.书籍简介..............................................4

2.作者介绍..............................................6

3.读后感悟..............................................6

二、品牌基础篇..............................................8

1.品牌定义与内涵........................................9

2.品牌定位.............................................10

3.品牌形象塑造.........................................11

3.1品牌视觉识别......................................13

3.2品牌口号与诉求....................................14

4.品牌价值体验.........................................15

5.品牌传播策略.........................................16

6.品牌管理机制.........................................17

三、律界品牌特色篇.........................................19

1.律师行业特点分析.....................................20

2.律界品牌差异化.......................................21

3.律界品牌建设关键因素.................................23

4.律界品牌成功案例解析.................................24

四、品牌发展篇.............................................25

1.品牌延伸.............................................26

2.品牌授权.............................................28

3.品牌国际化...........................................29

4.品牌重塑与升级.......................................30

五、品牌传播篇.............................................31

1.内部传播.............................................32

1.1企业文化传播......................................33

1.2员工培训与发展....................................34

2.外部传播.............................................35

2.1媒体关系管理......................................36

2.2社交媒体运营......................................38

2.3公关与合作........................................39

六、品牌保护篇.............................................41

1.品牌知识产权保护.....................................42

2.品牌声誉管理.........................................43

3.品牌危机应对与管理...................................44

七、结语...................................................45