《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 1.pdfVIP

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PartTwo：PassageReading

Task1

1.Becausestoredescriptioniswhereweintroducethebasicinformationofthestore

andshowtheadvantagesandstrengthofit.

2.Thebusinessstoredescriptionisricherincontent,whilethepersonalstore

descriptionisusuallymoreconcise,andpaysmoreattentiontovisualmarketing

toolssuchasstoredecoration.

3.Makefulluseofstoredecorationtools,suchasshopsign,picturerotation,

recommendedproducts,customizedcontentsandsoon.

Task2

1.philosophy

2.Patent

3.credible

4.campaign

5.neglects

6.rotation

7.visual

8.proportion

Task3

1.Ourclientwantsasimpleandintuitiveinterface.

2.Thestoredescriptionofabusinessstoreusuallyincludesageneralintroductionto

thecompany’sbusinessscope.

3.Wewanttocreateafashionanddynamicbrandimage.

4.Teammembersspeakalternatelyinthemarketingclass.

5.ARussiancustomerisnotsatisfiedwithourproductandwantstoknowourreturn

policy.

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6.Ourpricemustbeconsistentwiththemarketprice.

PartThree：Mini-Project

Task1

Establishedin2002,HangzhouABCClothingCo.,Ltd.isaclothingenterprise

basedonthedesign,development,productionandsaleofhigh-endwomensclothing

brand.ThecompanyhasbeenfocusingontheEuropeanandAmericanmarketsin

France,SpainandItalyfortenyears,andofficiallyswitchedtocross-border

e-commercemarketin2012.