纺织行业跨境电商高质量发展措施研究.pdfVIP

IndustryReview行业观察

纺织行业跨境电商高质量发展措施研究

文|张倩

摘要：2022年世界经济复苏步伐放缓，纺织品服装国际消费需求低迷，跨境电商作为外贸新业态实现稳定增

长，但增速和资本热度均逐步回归理性，行业发展进入成熟期。2023年是全面贯彻落实党的二十大精神的开局

之年，文章在梳理我国跨境电商领域发展生态、纺织行业出口现状、纺织品服装跨境电商发展现状的基础上，

分析纺织行业跨境电商发展面临的机遇和挑战，研判发展趋势，得出促进我国纺织行业跨境电商高质量发展的

主要措施。

关键词：跨境电商；纺织品；服装；高质量发展；措施

ResearchonHigh-qualityDevelopmentMeasuresforCross-border

E-commerceintheTextileindustry

Abstract:In2022,theglobaleconomicrecoveryslowed,andtheinternationaldemandfortextilesand

clothingwasweak.Asanewformofforeigntrade,cross-bordere-commerceachievedstablegrowth,but

thegrowthrateandenthusiasmforinvestmentgraduallyreturnedtorational.Andtheindustrydevelopment

th

enteredamatureperiod.Theyear2023isthestartingyeartofullyimplementthespiritofthe20National

CongressoftheCommunistPartyofChina(CPC).Byanalyzingthedevelopmentofcross-bordere-commerce

inChina,thecurrentstatusoftextileindustryexports,andthecurrentsituationofcross-bordere-commerce

intextilesandclothing,thearticleanalyzestheopportunitiesandchallengesfacedbythedevelopmentof

cross-bordere-commerceinthetextileindustryaswellasdevelopmenttrends.Indoingso,itproposeskey

measurestopromotethehigh-qualitydevelopmentofcross-bordere-commerceinChina’stextileindustry.

Keywords:crossbordere-commerce;textiles;clothing;high-qualitydevelopment;measures

2022年以来，通货膨胀、地缘政治冲突扰乱全球年，构建纺织行业现代化产业体系是实现第二个百年奋

经济复苏步伐，部分央行加息控制通胀，经济复苏动能斗目标的行业职责所在，也是纺织行业实现高质量发展

进一步减弱，纺织品服装国际需求增长受到居民收入增