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THEFORCE
MULTIPLIER
MARKETINGANDDATASECURITY:
TheUnlikely
TheUnlikely
BrandBuilding
Partnership是
Partnership
CanMarketingandSecuritySafeguardO
BrandTrustAmidtheDataStorm?
BrandTrustAmidtheDataStorm?
0-
CMO
COUNCILkPMG
MARKETINGANDDATASECURITY:THEUNLIKELYBRANDBUILDINGPARTNERSHIPCMO
coUNCIL
TABLEOFCONTENTS
TABLEOFCONTENTS
SECTION1:SECTION2:
SECTION1:SECTION2:
sOUNDOFF
COLLABORATIONALIGNMENT
COLLABORATIONALIGNMENTSOUNDOFF
3Introduction
3Introduction14KPMGExpertCommentary
14KPMGExpertCommentary
5HowMarketingSeesThreats17PSEGLongIsland:JohnKupcinski
5HowMarketingSeesThreats
6Initiatives,Campaigns,MarTech18Teradata:AditiUppal
6Initiatives,Campaigns,MarTech18Teradata:AditiUppal
8Capabilities:Brand,Data,CX,EX19TheDoctor’sCompany:JesmineLaRussa
8Capabilities:Brand,Data,CX,EX
11Marketing-SecurityRelationshipStrengthbyIndustry20VeteranProductMarketingLeader:HarshSingh
11Marketing-SecurityRelationshipStrengthbyIndustry
12OvercomingObstacles21Trustwave:JodieHoare(formerly)
12OvercomingObstacles
©2024CMOCouncil.Allrightsreserved.2
◎2024CMOCouncil.Allrightsreserved
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