商务英语：初入职场Unit 4 Strategy.pptxVIP

Unit4StrategyThebigpictureLearnBusinessDoBusiness1

Reading13LearnBusiness2BIZknowledge2ListeningSpeaking

Whatdoyouthinkacompanyshouldconsiderduringitsstrategicplanningprocess?Workwithapartnerandmakealist.ReadingWarmup31WhyWhatHowcompetitors,currentsales,economicforecasts,fashionsandtrends,technologyproductdevelopmenthumanandfinancialresources

Howimportantarethefollowingcharacteristicstoastrategistinbusiness?Ratethemonascaleof1to5.(1=lowestlevelofimportance;5=highestlevelofimportance)1decisiveness2aggression3thoughtfulness4intelligence5patience6asenseofhumour7experience8honestyReadingWarmup42

Nikewasfoundedin1964,asBlueRibbonSports,byUniversityofOregontrackathletePhilipKnightandhiscoachBillBowerman,andofficiallybecameNike,Inc.in1971.ThecompanytakesitsnamefromNike,theGreekgoddessofvictory.Andthewell-knownlogo,calledthe“Swoosh”,wasfirstadaptedbyNikein1971.Nikeproducesawiderangeofsportsequipment.Theirfirstproductsweretrackrunningshoes.Theycurrentlymakeshoes,jerseys,shorts,cleats,baselayers,etc.forawiderangeofsports,includingtrackandfield,baseball,icehockey,tennis,associationfootball(soccer),lacrosse,basketball,andcricket.5ReadingBackgroundinformation

Nikehasplanstogrowthebusinessevenlargerbyfocusingonafewkeydemographics.?Women.Nikeisexpandingwomen’sapparel,especiallysportsbrasandtights.Italsoreleasedanewcouture-stylecollectionwithoffbeatitemslikeskirtsandlace-trimmedjerseys.?Youngathletes.Nikegetsyoungathletestowearitsproductsthroughsponsorshipswithlocalleagues,clubs,andfederations.Runners.?NewrunningshoesincludetheLunarTempo,whichisdesignedfordistancerunners.6ReadingBackgroundinformation

7signup签约雇用e.g.HesignedupasaflightattendantwithSouthernAirlines.Formuchofitshistory,Nike’sdestinywascontrolledbyits