商务英语：职场进阶Unit 4 Competition.pptxVIP

Unit4CompetitionWinnertakesallLearnBusinessDoBusiness1

Reading13LearnBusiness2BIZknowledge2ListeningSpeaking

Allbusinesseshavetoadaptastheirmarketsevolveandnewopportunitiesemerge.Canyoumatchthefollowingcompanieswiththeproductsorservicestheyoriginallysold?13M Apaperproducts2Nokia Bmining3Shell CornamentsanddecorationsReadingWarmup31Doyouknowofothercompanieswhichhaverecentlyenterednewmarkets?Caterpillar—earthmovers—footwearSwatch—watches—cars(Smartcar)

Thefollowingdevelopmentsaresaidtomakethebusinessenvironmentmorecompetitive.Whatimpactswouldtheyhaveonbusinessesinyourcountry?Technologydevelopsataneverfasterspeed.Thegovernmentcutsimporttaxesongoodsandservicesfromoverseas.Manufacturersaremovingfactoriestolow-costcountries.ReadingWarmup42

cometonaught失败e.g.Untilnow,attemptstosetupthissortofcollaborationhavecometonaught.Althoughthediscussionsmaycometonaught,orproveamereployinthemediagiant’sseparatenegotiationswithGoogle,thenewscausedastir.5ReadingTextVocabulary

6trafficn.信息流量e.g.InChinaBaiduhasaverydominanttraffic,soit’sreallyaverygoodspottobein.GooglealsoknowsthatMrMurdochwillthinktwicebeforeblockingthebiggestsourceoftrafficforhisnewspapers’websites.ReadingTextVocabulary

WithBing,ithasfinallycomeupwithaplausiblerivaltoGoogle,evenoutperformingitforsomesearches,suchascomparingpricesofconsumerelectronicsdevicesorlookingforcheapflights.7outperformvt.做得……好；胜过e.g.Stocksgenerallyoutperformotherinvestments.ReadingTextVocabulary

Microsoftseemsreadytospend…upto10%ofthecompany’soveralloperatingincomeoverthenextfiveyears...Thiswould,allthingsbeingequal,adduptosome$11billion.8allthingsbeingequal如果一切如愿的话e.g.Ingeneralyou’llhavetheadvantage,andifyouandsomeoneelsearegoingforthesameprize,then