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Unit4CompetitionWinnertakesallLearnBusinessDoBusiness1
Reading13LearnBusiness2BIZknowledge2ListeningSpeaking
Allbusinesseshavetoadaptastheirmarketsevolveandnewopportunitiesemerge.Canyoumatchthefollowingcompanieswiththeproductsorservicestheyoriginallysold?13M Apaperproducts2Nokia Bmining3Shell CornamentsanddecorationsReadingWarmup31Doyouknowofothercompanieswhichhaverecentlyenterednewmarkets?Caterpillar—earthmovers—footwearSwatch—watches—cars(Smartcar)
Thefollowingdevelopmentsaresaidtomakethebusinessenvironmentmorecompetitive.Whatimpactswouldtheyhaveonbusinessesinyourcountry?Technologydevelopsataneverfasterspeed.Thegovernmentcutsimporttaxesongoodsandservicesfromoverseas.Manufacturersaremovingfactoriestolow-costcountries.ReadingWarmup42
cometonaught失败e.g.Untilnow,attemptstosetupthissortofcollaborationhavecometonaught.Althoughthediscussionsmaycometonaught,orproveamereployinthemediagiant’sseparatenegotiationswithGoogle,thenewscausedastir.5ReadingTextVocabulary
6trafficn.信息流量e.g.InChinaBaiduhasaverydominanttraffic,soit’sreallyaverygoodspottobein.GooglealsoknowsthatMrMurdochwillthinktwicebeforeblockingthebiggestsourceoftrafficforhisnewspapers’websites.ReadingTextVocabulary
WithBing,ithasfinallycomeupwithaplausiblerivaltoGoogle,evenoutperformingitforsomesearches,suchascomparingpricesofconsumerelectronicsdevicesorlookingforcheapflights.7outperformvt.做得……好;胜过e.g.Stocksgenerallyoutperformotherinvestments.ReadingTextVocabulary
Microsoftseemsreadytospend…upto10%ofthecompany’soveralloperatingincomeoverthenextfiveyears...Thiswould,allthingsbeingequal,adduptosome$11billion.8allthingsbeingequal如果一切如愿的话e.g.Ingeneralyou’llhavetheadvantage,andifyouandsomeoneelsearegoingforthesameprize,then
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