可编辑文档：波兰冰箱用户分析报告：Amica-外文版培训课件2024.7，拓邦，和而泰.pptx

CONSUMERSBRANDSRefrigerators:AmicaownersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAmicaownersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkAmicaownersinPoland(’’brandusers’’)againstPolishrefrigeratorownersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

AmicaisthesecondmostownedrefrigeratorbrandinPolandafterSamsungandhasausershareof17%Managementsummary:brandusageandcompetitionTop10mostownedrefrigeratorbrandsinPolandSamsungAmica19%17%16%BekoBosch11%LG6%6%6%ElectroluxWhirlpoolIndesitGorenjeSiemens3%2%1%4Notes:Whatbrandisthe(main)refrigeratorinyourhousehold?’’;SinglePick;Base:n=1,945refrigeratorownersSources:ConsumerInsightsGlobalasofJune2024

ThecurrentshareofrefrigeratorownersowningAmicai