可编辑文档：澳大利亚租车用户分析报告：GreenShareCar-外文版培训课件2024.7.pptx

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2024-10-14 发布于广东
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可编辑文档：澳大利亚租车用户分析报告：GreenShareCar-外文版培训课件2024.7.pptx

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CONSUMERSBRANDSCarsharing:GreenShareCarusersinAustraliaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofGreenShareCarusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkGreenShareCarusersinAustralia(’’brandusers’’)againstAustraliancarsharingusersingeneral(’’categoryusers’’),andtheoverallAustralian?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveyconsumer,labelledas’’allrespondents’’inthecharts.Sample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

GreenShareCaristhesixthmostusedcarsharingserviceinAustraliawithUberCarshare(CarNextDoor)infirstplaceManagementsummary:brandusageandcompetitionTop10mostusedcarsharingservicesinAustraliaUberCarshare(CarNextDoor)41%DriveMyCarDrivemateFlexicar39%23%21%21%21%GoGetGreenShareCarKINTOSharePopcar14%12%11%TuroStudentCarShare7%4Notes:Whichofthesecarsharingprovidershaveyouusedinthepast12mo