可编辑文档：巴西笔记本电脑用户分析报告：Acer 宏碁-外文版培训课件2024.7，temu.pptx

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可编辑文档：巴西笔记本电脑用户分析报告：Acer 宏碁-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSLaptops:AcerownersinBrazilConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAcerownersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkAcerownersinBrazil(’’brandusers’’)againstBrazilianlaptopownersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof19%,Acerisoneofthetop3laptopbrandsinBrazilManagementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinBrazilSamsungDell29%23%Acer19%LenovoPositivoASUS16%10%10%HP9%8%Apple/MacLG4%4%Microsoft4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1,471laptopownersConsumerInsightsGlobalasofJune2024Sources:

TheshareoflaptopownersownedAcergrewby1percentagepointssinceQ1of2021Managementsummary:brandusagetimel