可编辑文档：澳大利亚租车用户分析报告：uber carshare-外文版培训课件2024.7.pptx

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可编辑文档：澳大利亚租车用户分析报告：uber carshare-外文版培训课件2024.7.pptx

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CONSUMERSBRANDSCarsharing:UberCarshare(CarNextDoor)usersinAustraliaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofUberCarshare(CarNextDoor)usersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkUberCarshare(CarNextDoor)usersinAustralia(’’brandusers’’)againstAustraliancarsharingusersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof41%,UberCarshare(CarNextDoor)isthemostusedcarsharingserviceinAustraliaManagementsummary:brandusageandcompetitionTop10mostusedcarsharingservicesinAustraliaUberCarshare(CarNextDoor)41%DriveMyCarDrivemateFlexicar39%23%21%21%21%GoGetGreenShareCarKINTOSharePopcar14%12%11%TuroStudentCarShare7%4Notes:Whichofthesecarsharingprovider