可编辑文档：墨西哥媒体使用情况分析报告-外文版培训课件2024.9，temu.pptx

DIGITALTRENDSMediausageinMexico

CHAPTER01Overview

Valueoftheentertainmentandmediamarketworldwidefrom2019to2028(intrillionU.S.dollars)Revenueoftheglobalentertainmentandmediamarket2019-20284.03.53.03.423.313.23.082.962.832.692.562.392.52.01.51.00.50.02.34201920202021202220232024*2025*2026*2027*2028*4Description:In2023,thevalueofthemediaandentertainmentmarketreached2.83trillionU.S.dollars,experiencingagrowthoffivepercentcomparedto2022.Inthefollowingyearsthegrowthissettoslowdown,butdollarfiguresareexpectedreach3.4trillionbytheendof2028.?Entertainmentandmediamarketrevenue–additionalinformationTheentertainmentandmediamarketencompasseseverybroadcastingmediumfromnewspapers,magazines,TVandradioandpopularformsof[...]ReadmoreNote(s):Worldwide;2018to2023;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):Omdia;PwCUK

Compoundannualgrowthrateofselectedsectorsoftheglobalmediaandentertainmentspendingbetween2022and2026Growthoftheglobalmediaandentertainmentspending2022-2026,bysectorCompoundannualgrowthrate-5%0%5%10%15%20%25%30%DataconsumptionVirtualreality26%24.1%Cinema18.9%VideogamesandeSportsInternetaccess8.5%4%3.5%Business-to-business(B2B)Consumerbooks1.2%Newspapersandconsumermagazines-2.1%5Description:Accordingtorecentglobalforecastsfortheentertainmentandmediamarket,cinemaspendingwouldgrowby18.9percentannuallybetween2022and2026.Thehighestgrowthisattributedtodataconsumption,whichissettogrowby26percentinthesameperiod.ReadmoreNote(s):Worldwide;June2022;allfiguresareestimates,selectedsectorsonlySource(s):Omdia;PwC

NumberofusersintheMediamarketfordifferentsegmentsMexicofrom2019to2029(inmillionindividuals)NumberofusersintheMediamarketMexico2019-2029GamesMusic,RadioPodcastsNewspapersMagazinesBooksTVVideo3002502001501005002019202020212022202320242