亚马逊市场观察：Car+Care汽车护理趋势-2024-10-后市场.docxVIP

CarCare汽车护理趋势:销售增长，一家

品牌主导

在亚马逊的汽车类别中，汽车护理产品的市场势头强劲。JungleScoutCobalt的数据显示，自2022年春季以来，销售额增长了95%，过去12个月增长了近20%。然而，由于市场份额领先的品牌占据主导地位，对新兴品牌来说要获得市场份额可能会很困难。继续阅读以获取能够帮助制定在这一领域脱颖而出的策略的数据。

过去六个月的产品趋势MarketTrends:Year-over-Year同比

过去六个月的产品趋势

按收入排名前五的产品

Medianprice↓1%

Medianprice

↓1%

SalesReviewsRevenueThisWorxPortableCar

Sales

Reviews

Revenue

ThisWorxPortableCarVacuumCleaner

Revenue↓24%

↑20%↑31%

↑20%

↑31%

↑18%

LeatherHoneyLeatherConditioner

竞争格局RevenueRevenue↑22%

竞争格局Revenue

First-party(1P)vsthird-party(3P)sellersCompetingbrandsCERAKOTECeramicTrimCoatKit

First-party(1P)vsthird-party(3P)sellers

Competingbrands

3PRevenue↑29%

3P

1P3K↑16%YoY

1P

AmazonBasicsMicrofiberCleaningCloths

3P54%1P46%Competingproducts23K↑12%YoY

3P

54%

1P

46%

Competingproducts

23K↑12%YoY

↑23%YoY↑17%YoYUSANooksMicrofiberCleaningCloths

↑23%YoY

↑17%YoY

Revenue↑47%

Thisviewof“CarCare”productswithinAmazon’sAutomotivePartsAccessoriescategoryincludes:Fillers;adhesives;sealants;solvents;carcleaninganddetailingkits;exteriorandinteriorcarproducts;tireandwheelcareproducts;carcaretoolsand

equipment;andundercoatings.

→

→COBALTINACTION

本报告中的市场趋势数据是使用Cobalt的市场情报功能收集的，品牌可以利用这一功能来追踪市场份额、研究竞争对手的表现、进行绩效基准测试等.

市场份额动态

市场份额变动者

LargestYoYmarketsharegrowth

MyChemicalGuys

23%marketshare↑2%YoY

Meguiar’s

4%marketshare↑1%YoY

市场份额领导者按市场份额排名前五的品牌

市场份额领导者

按市场份额排名前五的品牌

1%marketshare↑0.3%YoY

MWC

0.4%marketshare↑0.3%YoY

YoYrevenuetrend↑28%YoYAverageprice$59.40↑

YoYrevenuetrend

↑28%YoY

Averageprice

$59.40↑12%YoY

1

YoYunitsalestrend

↑12%YoY

0.3%marketshare↑0.3%YoY

YoYrevenuetrend↑37%YoY

YoYrevenuetrend

↑37%YoY

Averageprice

$36.18↑7%YoY

2

↑33%YoYLargestYoYmarketsharedecline

↑33%YoY

FOLEX

YoYunitsalestrendYoYrevenuetrendAverageprice30.04%marketshare↓2%

YoYunit

sa